Anand Mahindra Explains How He Bought BSA Motorcycle Brand In Just 48 Hours [Video]
Anand Mahindra is a very well known face and name in the Indian automotive industry. The chairman of Mahindra and Mahindra is extremely active on social media and he is often seen promoting his brand through the medium. Mahindra also owns two-wheeler brands like Jawa and Yezdi. They now also own the iconic BSA motorcycle brand. BSA launched the Goldstar in the Indian market recently and during the launch, Anand Mahindra talked about an incident where he explains how he bought the BSA brand in just 48 hours.
The video has been shared by Business Today on their YouTube channel. In this video, we see Mr. Anand Mahindra talk at the launch event of the BSA Goldstar. He starts by talking a bit about the history of the BSA brand. He says that BSA is an iconic British motorcycle brand. It is an extremely strong brand with a lot of potential.
Anand Mahindra was aware of this and in 2016 he got a call from the previous owner of the BSA telling him that BSA brand was up for sale and was Mahindra interested in it. Anand Mahindra was interested and so was some other Indian manufacturer. Both Mahindra and the other brand showcased their interest and unfortunately, the deal initially went to the other brand.
Anand Mahindra called Anupam Thareja and told that they lost the deal. After this, things went back to normal and after 6 months, Anand Mahindra gets a call from BSA’s owner telling that the other brand who bagged the deal was taking too much time and was Mahindra still interested. Anand Mahindra wasted no time and called Anupam and closed the deal within 48 hours. That is how Mahindra owned Classic Legends bought the BSA motorcycles brand.
BSA Gold Star
The first model to be lauched by BSA in Indian market is the Gold Star. The bike has been available in the international market for a while now. This motorcycle has been launched in India at Rs 3 lakh, ex-showroom. Just like other brands owned by Classic Legends, BSA is also offering a neo retro design for the motorcycle.
The BSA Gold Star may look like a old school motorcycle but, it offers modern day features. BSA offers the bike with semi-digital instrument cluster, a 12V charging socket and a USB port. the motorcycle gets round headlamps, telescopic fork at the front, twin rear shock absorbers, 320 mm disc brakes at the front and 250 mm disc at the rear, dual-channel ABS and so on.
The BSA Gold Star is probably India’s biggest single cylinder motorcycle. It is powered by a 652cc single-cylinder liquid-cooled engine that generates 45hp at 6,500rpm and 55Nm at 4,000rpm. The engine is mated to a 5-speed gearbox.
BSA is offering the Gold Star in multiple colour options. In fact, BSA is offering a total of 6 colour options for the Gold Star and price for the bike starts from Rs 3 lakh and go all the way till Rs 3.34 lakh, ex-showroom. The motorcycle competes with bikes like Royal Enfield Interceptor 650 which is a twin-cylinder motorcycle.