Bajaj Dominar 400, Pulsar NS400Z Prices Remain Unchanged After GST Hike

Written By: Shatrughan Jha
Published: September 25, 2025 at 02:52 AMUpdated: Updated: September 25, 2025 at 02:52 AM
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Bajaj Auto has kept prices steady for its two 400cc models despite the GST increase on motorcycles above 350cc. The tax rate moved from 28 percent to 40 percent, but the Pulsar NS400Z continues at Rs 1.92 lakh and the Dominar 400 holds at Rs 2.39 lakh (ex-showroom). Without this step, both models would have been about Rs 20,000 costlier.

Value Factor Intact

2025 bajaj pulsar ns 400z at showroom

The Pulsar NS400Z remains the most affordable 400cc motorcycle in the market. Its unchanged price means it still competes directly with some smaller-capacity machines on value. The bike’s positioning has always been about offering strong performance for the price, and a hike could have weakened that appeal.

The Dominar 400 is targeted at buyers looking for an affordable touring motorcycle. By keeping its tag at Rs 2.39 lakh, Bajaj ensures the model continues to attract riders who want comfort and highway ability without paying premium-brand rates. Together, the two motorcycles form Bajaj’s most important offerings above 350cc.

Edge Over Rivals

rajiv bajaj astride a dominar 400

Competitors, including Royal Enfield, have raised prices on their large-capacity bikes following the GST revision. Bajaj’s decision creates a price advantage at a time when riders are comparing options closely. For touring buyers, the Dominar 400 gains an edge over Royal Enfield’s offerings. The NS400Z continues to stand out as a “performance per rupee” option.

This move may also help Bajaj capture some buyers who delay purchases from other brands because of price hikes. The unchanged tags protect accessibility and make Bajaj’s 400cc range more attractive in the 350–500cc segment.

Consistency Across Brands

ktm-390-adv

The decision mirrors Bajaj’s approach with KTM, where it also absorbed the GST increase instead of pushing it on to customers. Applying the same strategy across its brands shows consistency rather than one-off tactics. For riders, this signals stability and builds confidence in Bajaj’s long-term pricing philosophy.

In India’s competitive mid-capacity motorcycle space, predictability in pricing can be as important as performance. By holding firm, Bajaj highlights that accessibility is a key part of its approach, whether with Pulsar, Dominar, or KTM.

Balancing Margins and Loyalty

Absorbing the tax hike reduces per-unit profitability, but Bajaj has the scale and sales volumes to manage the impact. Stable prices are likely to keep demand intact, which in turn can help offset thinner margins through higher volumes.

For customers, the unchanged pricing builds goodwill. Riders who see Bajaj protecting affordability may become more loyal and recommend the brand to others. In a market where riding communities and word-of-mouth strongly shape decisions, this effect could matter as much as short-term sales.

By keeping the Dominar 400 and Pulsar NS400Z steady, Bajaj has chosen to protect accessibility in a price-sensitive segment. The decision may pressure rivals, but it also strengthens Bajaj’s relationship with customers at a time of regulatory changes.