MS Dhoni To Become A Movie Star? Truth vs Hype
Any product's fate in the marketplace is decided by the quality that it has to offer and how well it is marketed to its target audience. Now, over the years, people have found numerous clever ways to market their products, and of these, one of the best ways is to create an engaging and funny television commercial. Recently, E-Motorad, the popular electric bicycle maker, has shared a TVC that has broken the internet. It features the super popular cricketer MS Dhoni and controversial director Sandeep Reddy Vanga in an “Animal”-inspired ad.
Unique E-Motorad TVC featuring Dhoni and Vanga
This TVC of E-Motorad featuring MS Dhoni and Sandeep Reddy Vanga has been shared by the company on all its social media platforms. The premise of this TVC is that it is based on actual scenes from the controversial movie Animal, which featured Bollywood actor Ranbir Kapoor and was directed by Sandeep Reddy Vanga.
In the first scene of this advertisement, a black Range Rover, followed by two Toyota Fortuners, comes into the frame. This particular scene is an exact replica of the scene from Animal in which Ranbir Kapoor arrives in front of the office where he kills his brother-in-law. In this TVC as well, the bodyguards are seen taking guns from the boot of the SUV.
However, as for Dhoni, he was given a Doodle electric cycle. He was then seen taking this electric bicycle across the road with his bodyguards. And as soon as he reaches halfway, Sandeep Reddy Vanga enters the frame as the director of this shoot and then says, “Cut.” He then praises MS Dhoni and whistles.
Following this, the next scene starts, in which MS Dhoni was seen riding another electric bicycle. However, this particular scene was inspired by Animal’s scene where Ranbir Kapoor was seen riding a Yezdi motorcycle when he first met Rashmika Mandanna, who was playing the role of the lead actress in the movie.
In this TVC, Dhoni can be seen parking his electric bicycle in front of the main gate of a house, and when he was about to enter, Vanga shouted, “Cut.” As for the final scene, Dhoni was then asked by Vanga to recreate the scene where Ranbir Kapoor was shown as an old man in the movie, whistling and pointing toward his private region. The same was then done by Dhoni in this TVC.
MS Dhoni become a Movie Star?
No, MS Dhoni is not becoming a movie star. This TVC is just a for marketing of electric bicycles from E-Motorad. The company has shared this TVC on all of its social media platforms, and so far, it has managed to gain a lot of traction. The primary reason behind the success of this advertisement is that it features MS Dhoni, who has a cult-like following.
Also, the controversial movie director Sandeep Reddy Vanga has made this ad even more engaging. Lastly, the inspiration from Animal, which was very violent, and Dhoni’s opposite nature of being calm and cool have made fans lose their minds over this television commercial.
E-Motorad
As for the company that has created this television commercial, it is E-Motorad, a manufacturer of electric bicycles. Dhoni has been its brand ambassador for a while now and has been seen riding these electric bicycles in many other TVCs. The most popular e-bicycle from the company is the Doodle V3 foldable electric cycle, which has a top speed of 25 kmph. It gets a 12.75 Ah battery, which is sufficient to offer a range of 60 km, and it is priced at Rs 53,000.