Ola's New Sales Boosting Tactics: Same Day Delivery And RTO Registration!
Ola Electric has introduced a new service that promises to change the way its electric scooters are delivered across India. Called the 'HyperDelivery', this allows customers to buy, register, and receive their Ola scooter on the same day. The service has started in Bengaluru as a pilot project. It will be expanded to other cities across India in the coming months.
Seamless And Fully Online Process
Under #HyperDelivery, customers can make the purchase either online or by visiting an Ola Electric Store. Once the order is placed, the vehicle is delivered fully registered within a few hours.
This process used to take days previously. But Ola has now moved registrations in-house. It has even added automation to speed things up and improve precision. The company uses artificial intelligence (AI) to handle many parts of the procedure, cutting out delays caused by third-party agents.
An Ola spokesperson said the new system makes things smoother and faster for customers, offering a seamless experience from booking to delivery.
A Smart Fix For The Manufacturer-VAHAN Data Mismatch
In the past, Ola Electric faced major problems with the vehicle registration process. Earlier this year, there was a mismatch between the manufacturer's reported sales numbers and the government records. Ola claimed to have sold over 25,000 electric scooters in February 2025. This would mean its market share surging to 28 per cent.
Data from VAHAN, however, suggested otherwise. It showed just 8,647 Ola products being registered in the month. This number put Ola at 11 percent market share, which was a big difference from the figure claimed by the company. In fact, VAHAN showed that Bajaj Auto sold 21,335 Chetak scooters, making it the actual leader for February.
Ola had already warned about this mismatch. In early February, it said that there might be a drop in VAHAN registrations due to ongoing talks with two agencies—Rosmerta Digital and Shimnit India who handle vehicle registrations for Ola Electric.
Negotiations were ongoing, about Ola's contracts with these firms. The end goal was to make the registration process faster and cheaper. During these, the VAHAN count seems to have taken a hit, while the actual sales remained unaffected. The company had also assured that the mismatch would be temporary and things would be back to normal sooner than expected. 'Hyperdelivery' is a fix for this issue.
Why The 'Hyperdelivery' Matters So Much To Ola?
Registration data is vital for Ola as its retail model is more or less 'Direct to customer' without using conventional dealerships. Rosmerta and Shimnit have been working with Ola since late 2021 to handle registrations.
Rosmerta Group even took Ola to court over unpaid dues amounting to Rs 24.5 crore and filed insolvency petitions as well. By March 2025, Ola said it had cleared all dues. The cases were later withdrawn, and the EV maker began fixing the backlog.
To avoid such issues in the future, the company has now moved the registration process in-house and upgraded it using AI. A judicious use of AI would ensure transparency, accuracy and timeliness of the logged data.
What This Means Going Forward
The electric two-wheeler space in India is heating up. Over 1 million electric two-wheelers were sold in FY2025, a healthy 26% year-on-year growth. Companies like Bajaj, TVS, and Ola are all battling for the top spot.
If Ola can fix its registration delays and clear order backlogs, it could bounce back stronger. Hyperdelivery is expected to fix the mismatch between the manufacturer's sales claims and actual registration data.