Ola Electric Launches Muhurat Mahotsav with Massive Price Cuts Across EV Range
Ola Electric has announced its boldest pricing campaign yet with the 'Ola Celebrates India' Muhurat Mahotsav. For nine days starting September 23, the company is offering steep discounts across scooters and motorcycles, making some of its models available at prices never seen before.
Ola's Entry-Level Models At ₹49,999
The highlight of the campaign is the pricing of the S1 X 2kWh scooter and the Roadster X 2.5kWh motorcycle. Both are now being offered at ₹49,999 each, down from their regular tags of ₹81,999 and ₹99,999. This pricing puts them within reach of buyers looking for affordable electric mobility without compromising on basic range and performance.
The S1 X 2kWh delivers a 108 km range and a top speed of 101 kmph, while the Roadster X 2.5kWh motorcycle offers 117 km range. The aim here is clear: pull in first-time EV customers with headline prices.
Roadster And S1 Premium Variants With Big Cuts
Ola has extended discounts to its higher-spec machines as well. The S1 Pro+ 5.2kWh and Roadster X+ 9.1kWh are being priced at ₹99,999 each, compared to their usual ₹1,69,999 and ₹1,89,999. Both carry Ola’s new 4680 Bharat Cell battery technology, which the company claims helps cut costs by managing cell production in-house.
The S1 X range also includes 3kWh and 4kWh options, offering up to 176 km and 242 km range respectively, with top speeds touching 123 kmph. On the motorcycle side, the Roadster X has 3.5kWh and 4.5kWh versions that stretch range to 159 km and 200 km per charge, all powered by an 11kW motor.
EV Two-wheeler Market Share Pressure
This aggressive pricing comes at a time when Ola’s dominance has been slipping. The company, which once held more than 50 percent of the electric two-wheeler market, has dropped to around 20 percent as of May 2025. Rivals TVS and Bajaj now command 25 percent and 22.6 percent respectively, helped by their dealer networks and strong brand recognition.
Ola’s losses have also been mounting. Net losses touched ₹564 crore in December 2024, while its stock has dropped by over 60 percent since its IPO in August that year. Workforce cuts of more than 1,000 employees underline the financial stress.
Flash-Sale Style Distribution
To control demand, Ola is releasing units during fixed "muhurat" time slots announced on its social media channels. Customers will need to log in during these slots to book at the discounted prices, a method similar to flash sales seen in the electronics sector. Deliveries of the discounted models are expected to start around Navratri.
This creates urgency and scarcity, but also raises questions about Ola’s ability to deliver in sufficient numbers. The company has faced criticism before for service and quality, and the coming weeks will test its capacity to manage both pricing excitement and after-sales expectations.
The Muhurat Mahotsav gives buyers a chance to pick up Ola’s scooters and motorcycles at prices that are far lower than usual. With discounts bringing entry-level models down to ₹49,999 and premium versions to under ₹1 lakh, the campaign is positioned as a limited-time opportunity.
Bookings will open during daily “muhurat” slots, and deliveries are expected to begin around Navratri. For anyone considering an electric two-wheeler, this nine-day sale is likely to be the cheapest entry point into Ola’s line-up so far.