Royal Enfield Makes 350cc Motorcycles Cheaper By Rs. 22,000 After GST Reform

Royal Enfield has reduced prices across its 350cc motorcycle range, with cuts of up to Rs 22,000. The move follows the GST Council’s decision to lower tax rates on two-wheelers up to 350cc from 28% to 18%. The revised prices will come into effect from September 22, 2025, and the company has passed on the full benefit to buyers.

Big Savings Across the 350cc Range

The price reduction covers Royal Enfield’s key 349cc models: Classic 350, Hunter 350, Bullet 350, Meteor 350, and the Goan Classic 350. Among them, the Hunter 350 sees the sharpest cut, with reductions of up to Rs 22,000.

The Classic 350 follows with a drop of around Rs 20,000 across variants. The Bullet 350 is cheaper by Rs 18,000 to Rs 22,000 depending on the version, while the Meteor 350 benefits from cuts between Rs 21,000 and Rs 23,000.

As a result, the Hunter 350 now starts at around Rs 1.35 lakh, down from Rs 1.50 lakh, with its top variant priced at about Rs 1.64 lakh. The Classic 350’s entry variant drops to Rs 1.77 lakh from Rs 1.97 lakh, while the top-end variant now costs roughly Rs 2.11 lakh compared to Rs 2.35 lakh earlier.

Focus on Accessibility

Royal Enfield’s leadership has welcomed the GST reform, stating it will help make motorcycles under 350cc more affordable for first-time buyers. The 350cc range is central to the brand’s sales, both in India and abroad, and accounts for the bulk of its volumes. By lowering prices, the company hopes to draw in riders who previously found Royal Enfield ownership financially out of reach.

Industry analysts believe the cuts will drive sales momentum in the mid-size segment, where Royal Enfield faces increasing competition. Dealers report a spike in enquiries since the announcement, suggesting that the new pricing is resonating well with customers.

Bigger-Engined Royal Enfields Get Pricier

While the 350cc motorcycles get cheaper, Royal Enfield’s larger bikes will become more expensive. The GST rate on motorcycles above 350cc has gone up from 28% to 40%. This affects models such as the Himalayan 450, Guerrilla 450, Scram 440, and the 650cc twins - Interceptor 650 and Continental GT 650.

This shift creates a clear divide in Royal Enfield’s portfolio. On one side, the 349cc models become more accessible to entry-level riders. On the other, the bigger and more premium offerings will now carry a higher price tag, potentially reducing their appeal to buyers who are more price-sensitive.

Strengthening Market Position

The timing of the price cut is crucial. Royal Enfield has been working to modernise its image while retaining its classic appeal, and the revised pricing supports its expansion plans. The company expects the lower costs to pull in young professionals and first-time buyers, helping it protect and possibly grow its market share in the mid-size motorcycle segment.

The move also positions Royal Enfield more competitively against rivals in the same price band. With the revised structure, the 350cc models not only become more affordable but also reinforce the brand’s leadership in the premium commuter space.