2025 Royal Enfield Meteor TVC Released
Royal Enfield has rolled out a new television commercial for the refreshed 2025 Meteor 350. The ad, titled “Take it easy”, is more than just a promotional clip. It gives us a window into what the bike stands for after its first major update since launch.
Ad Focuses on Easy Cruising
The commercial highlights relaxed rides, open roads, and friendships. There’s no emphasis on speed or racing. Instead, the Meteor is shown as a motorcycle for unhurried journeys. The soundtrack echoes the same idea, with lines about time passing and valuing authentic connections.
It’s clear Royal Enfield is positioning the Meteor as an antidote to performance-obsessed bikes. The message is simple: this is for riders who want to cruise without stress.
What the Spy Shots Tell Us
Dealer-level images confirm several of the upgrades hinted at in the TVC. The Meteor 2025 gets LED headlamps and LED turn indicators, now standard on more variants. A new blue colour with subtle graphics adds freshness, while some trims move away from chrome exhausts to blacked-out units for a sportier finish.
The bike retains its familiar silhouette but small details—like finishes, lighting, and the new shades—give it a sharper identity. The commercial’s visuals of glowing headlamps and steady night cruising tie in neatly with these hardware updates.
Royal Enfield has pushed through feature upgrades across all four variants: Fireball, Stellar, Aurora, and Supernova. Every model now comes with an assist-and-slip clutch, USB Type-C fast charging, and LED indicators.
Variant-specific improvements add more flavour. Fireball and Stellar now get LED headlamps and the Tripper navigation pod, while Aurora and Supernova gain adjustable brake and clutch levers for rider comfort. These changes directly address gaps buyers had pointed out earlier.
The TVC may talk about calm and ease, but these tangible updates are what make that lifestyle possible on the road.
Mechanically, there’s no change. The Meteor still uses the 349cc J-series engine producing 20.2 PS and 27 Nm. The long-stroke design is tuned for low-end torque and tractable power, matching the relaxed riding style the commercial portrays.
Fuel economy stays around 41–42 kmpl in standard conditions. With a top speed near 120 kmph, the Meteor isn’t built for outright speed, but for steady cruising — exactly what the TVC emphasises.
Personalisation and Touring Options
Royal Enfield has also pushed personalisation harder. The Genuine Motorcycle Accessories (GMA) programme now includes Urban and Grand Tourer kits. The Urban kit is city-focused, while the Grand Tourer brings seats, fog lights, and handlebars designed for long trips.
This strategy works well with the ad’s narrative. Riders can make the Meteor their own, whether they prefer daily commutes or weekend getaways.
Another addition is extended warranty cover — up to seven years or 70,000 km with roadside assistance. This longer coverage speaks directly to touring riders who want peace of mind on longer journeys. It also underlines Royal Enfield’s confidence in the Meteor’s reliability.
In the 350cc cruiser space, the Meteor faces rivals like the Honda CB350 H’ness and Jawa Perak. The 2025 updates bring it on par, if not ahead, with features such as LED lighting, adjustable controls, and built-in navigation.
Bookings are open and deliveries began on September 22, 2025. With the new TVC setting the tone, the Meteor 2025 is positioned as a motorcycle for riders who value calm over chaos and steady cruising over outright performance.