TVS Motors' IQube Is India's Top Selling Electric Scooter, 4 Months In A Row

TVS Motor Company has emerged as the strongest player in India’s electric scooter space, leading monthly sales for four consecutive months. This signals a broader change in the two-wheeler electric vehicle market, one that is moving from startup-led momentum to traditional manufacturers using their experience and scale to dominate.

In July 2025, TVS sold 22,230 units of its iQube electric scooter, staying ahead of Bajaj, Ola, and Ather. The same month last year, it had sold just 11,866 units, marking an 87 percent year-on-year increase. The first six months of 2025 saw TVS clock 143,735 units, already amounting to 65 percent of its entire 2024 sales total. The numbers underscore how quickly TVS has accelerated into a leadership position.

From Late Mover to Market Leader

The company’s breakthrough came in April 2025 when it surpassed Ola Electric to claim the top spot in monthly sales for the first time. Since then, TVS has maintained momentum. In June alone, it sold 25,274 units, securing 24 percent of the market. This steady performance highlights the brand’s ability to scale up while sustaining demand.

Much of this success has been driven by TVS’s revamped iQube lineup and a pricing strategy that undercut rivals without compromising performance. With Ola Electric’s once dominant lead slipping due to production issues and service complaints, TVS capitalised on the opportunity.

Aggressive Pricing and Broad Product Range

TVS’s pricing revision played a central role in attracting new customers. Prices were reduced by up to ₹26,000 across variants, making the iQube range more accessible. The lineup now starts at ₹94,434 and goes up to ₹1.31 lakh, with additional options such as the ST variant priced at ₹1.66 lakh offering 212 km range on a single charge.

Battery configurations now range from 2.2 kWh to 5.3 kWh, allowing buyers to choose according to their usage needs. The base variant, for instance, offers a 94 km range and remains one of the most affordable offerings in its segment.

Feature-Rich but Practical

TVS has also improved the iQube’s technical features. A 4.4 kW BLDC hub motor produces 140 Nm of torque. Coupled with a host of digital features such as a 5-inch TFT display, smartphone pairing, GPS navigation, OTA updates, crash detection, and geo-fencing, the scooter feels modern and ready for urban mobility needs.

Importantly, TVS hasn’t compromised on practical concerns. The build quality, riding comfort, and service experience have helped address some of the hesitations potential EV buyers had about reliability and long-term ownership.

Legacy Advantage and Network Strength

Unlike new-age EV startups, TVS brings the weight of decades of manufacturing experience and an established service and dealership network. This has proven a significant advantage. For many buyers in tier 2 and tier 3 cities, access to service remains a deciding factor, and TVS has used its reach to offer what newer EV companies often struggle with.

This legacy advantage is helping TVS win trust where rivals are still working to establish basic after-sales infrastructure. In markets where electric scooters are just starting to find traction, such trust is vital.

Competitive Landscape Under Pressure

Bajaj Auto was a strong second in July 2025 with 19,650 units sold. Ola Electric, which had led the segment for nearly three years, slipped to third with 17,848 units. Ather Energy and Hero MotoCorp came in at fourth and fifth positions with 16,231 and 10,489 units respectively.

This represents a shift from 2024, where Ola had close to 35 percent of the market. A combination of quality concerns, customer service challenges, and slowing momentum has allowed legacy players like TVS and Bajaj to chip away at its dominance.

Preparing for the Festive Surge

TVS is not resting on its lead. The company is preparing to launch an entry-level electric scooter named ‘Orbiter’ around the ₹1 lakh mark. This model is aimed at first-time EV buyers and will likely push the brand deeper into price-sensitive markets.

Additionally, TVS is expanding internationally. Acquisitions such as Norton Motorcycles and Swiss E-Mobility Group are expected to support a broader EV product strategy, especially in Europe.

Challenges Ahead: Rare Earth Crunch

Even as demand stays strong, there are production-related concerns looming. The industry is facing a shortage of rare earth magnets, key components in electric motors. Both TVS and Bajaj have warned of possible production cuts if supplies from China continue to be disrupted.

This issue could impact inventory during the upcoming festive season, a period critical for all automakers. While TVS has not yet reported major production delays, the risk remains and could become a deciding factor in the second half of the year.