TVS Bringing 4 Nortons For India And Other Markets
A brisk British wind is about to sweep through Indian showrooms. TVS Motor Company has confirmed that its revival of Norton Motorcycles reaches a milestone this October–December with the worldwide launch of four all-new models, all headed to the United Kingdom, India, and key European markets by the summer of 2026. Packed with modern engineering yet steeped in café-racer lore, the quartet promises to redefine what an iconic British badge can mean to today’s riders.
The journey of Norton's revival began in April 2020 when TVS shelled out £16 million to rescue Norton from administration. Three years of substantial investment; over £113 million in product development, R&D, and setting up a new 8,000-unit-per-year factory in Solihull—have steadied the ship. Now, with the Indian parent company at the helm, Norton is poised to move from a niche presence to a significant player in the premium motorcycle market. Sudarshan Venu, TVS managing director, announced that Norton's first all-new machines under TVS stewardship would be unveiled at EICMA on 4 November 2025, with production commencing in the UK and CKD assembly in Hosur, Tamil Nadu, to follow.
The upcoming bikes are
1. Next-gen V4 Superbike – An evolution of the existing V4SV with cutting-edge features like sharper LED lighting and Öhlins semi-active suspension. Its 1,200 cc engine is expected to deliver about 185 hp. 2. V4 Café Racer – A street version with the same robust aluminum twin-spar frame and a more relaxed rider position, promising a blend of performance and style. 3. V4 Street-Naked – A minimalist, upright naked bike designed for everyday use, with re-mapped gearing for improved tractability. 4. V4 Bobber/Power Cruiser – A low-seat, high-torque offering aimed at style-conscious riders in India and the US.
All four models share a common electronic architecture and modular sub-frames, optimizing development costs and allowing for tailored ergonomics across different riding styles.
Why India Gets Priority
India is a priority market for several reasons. The India-UK Free Trade Agreement, signed in May 2025, dramatically reduces import duty on British motorcycles, making premium brands like Norton more accessible. Additionally, the mid-capacity leisure biking segment in India has shown robust growth, with Norton poised to capitalize on this trend.
In the UK, the V4 superbike is expected to be priced significantly lower than its predecessor, with Indian pricing to start just under ₹28 lakh, thanks to the Free Trade Agreement. This competitive pricing strategy could make Norton an attractive option for enthusiasts looking for high-performance with a touch of British heritage.
Norton's bikes will retain their British soul, with hand-polished aluminium tanks and brazed steel frames. However, they will also benefit from Indian engineering prowess, including advanced cylinder heads and a slipper-assist clutch developed through a joint TVS–BMW sourcing program.
In India, the V4 superbike will contend with high-end models from Ducati, BMW, and Aprilia. However, Norton aims to offer a unique blend of performance, style, and heritage, setting it apart from its competitors.
TVS and Norton are not stopping with the V4 lineup. They are already testing two new engines that will power six additional models by 2027, including an adventure tourer and a retro roadster, expanding Norton's reach into new market segments.
Indian riders can look forward to motorcycles that exceed anything previously offered under the TVS umbrella. With performance figures like 0–100 kph in under three seconds and advanced traction systems tailored for Indian roads, Norton is set to redefine performance biking in India.
The upcoming launch of four new Norton motorcycles marks a significant milestone in the revival of the iconic British brand under TVS's stewardship. By blending British craftsmanship with Indian engineering and scalability, TVS is not just revitalizing Norton but is also making a bold statement about India's growing prominence in the global motorcycle industry. As these motorcycles prepare to hit the showrooms, they carry with them the legacy of a century-old racing heritage and the promise of ushering in a new era for motorcycle enthusiasts around the world.