Maruti Suzuki Invicto vs Tata Harrier 2023: Comparing Their Variants Priced Rs 24-25 Lakh for Tech-savvy Gadget Lovers

Written By: Kshitij Bisen
Published: January 6, 2024 at 04:59 PMUpdated: January 6, 2024 at 04:59 PM
Maruti Suzuki Invicto vs Tata Harrier 2023

As a tech-savvy gadget lover, you want only the best cars with advanced technology, or top cars with the latest features in India. We look at the Maruti Suzuki Invicto and Tata Harrier 2023, and see how their variants compare.

In this article, we will share

  • What a tech-savvy gadget lover looks for in a car
  • Maruti Suzuki Invicto vs Tata Harrier 2023 – a comprehensive analysis of their variants, technology, features and gadgets
  • How to pick the right car for you

Do these cars have innovative gadgets? Are these the most feature-rich cars in the premium MPV and SUV segments? Let’s find out.

What a Tech-savvy gadget lover looks for in a car

Here’s what to look for in a car as a tech-savvy buyer:

  • Hi-tech features: What advanced features such as infotainment system does the car have
  • Driver assistance: Does the car have tech-driven features to assist you in driving
  • Connectivity: Does the car have internet connectivity
  • Convenience: What features does the car have to enhance convenience

Tech-savvy gadget lovers seek cars equipped with the latest technological advancements. They prioritize state-of-the-art infotainment systems, seamless connectivity with smartphones, and intuitive voice-activated controls. Features like touchscreen displays, high-quality audio and speakers, and wireless charging are essential.

Additionally, they value advanced driver assistance systems, including adaptive cruise control, lane-keeping assist, and parking assistance. A tech-focused car is not just a mode of transportation but a mobile tech hub that enhances the driving experience through innovation and connectivity.

Why Maruti Suzuki Invicto and Tata Harrier 2023 are Popular

Maruti Suzuki Invicto and Tata Harrier are popular with tech-savvy gadget lovers for their advanced technological features and connectivity options.

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These models come equipped with state-of-the-art infotainment systems, offering seamless smartphone integration through Android Auto and Apple CarPlay, and large touchscreen displays for easy navigation and control.

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The audio systems from renowned brands like Harman and SmartPlay Magnum deliver exceptional sound quality. Additional features like wireless charging, voice-activated controls, and advanced driver assistance systems like lane-keeping assist and adaptive cruise control further enhance their appeal to technology enthusiasts.

Maruti Suzuki Invicto and Tata Harrier 2023 Variants Shortlist in Rs 24-25 Lakh Range

For Tata Harrier 2023, we have:

VariantPrice (INR) as on 29 December 2023
Fearless Plus₹24,49,000
Fearless Dark AT₹24,94,000
Fearless Plus Dark₹25,04,000

For Maruti Suzuki Invicto, we have:

VariantPrice (INR) as on 29 December 2023
Zeta Plus 7Str₹24,82,000
Zeta Plus 8Str₹24,87,000

Tata Harrier Fearless Plus

Offers a comprehensive tech package with a 12.29-inch touchscreen, Harman audio system, and key features like wireless charging, lane-keeping assist, and adaptive cruise control, making it ideal for tech enthusiasts.

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Tata Harrier Fearless Dark AT

Similar to the Fearless Plus, this variant adds a distinct style, combined with the same high-tech features including a large touchscreen and advanced connectivity options. If you’re a long-distance road trip lover, you can check out our comparison of the Harrier 2023 with Toyota Innova Crysta.

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Tata Harrier Fearless Plus Dark

This variant combines the technological features of the Fearless Plus with an exclusive dark-themed aesthetic, appealing to those who value both tech and style. If you’re a performance enthusiast, you can read our comparison of the Harrier 2023 with Mahindra Scorpio-N.

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Maruti Suzuki Invicto Zeta Plus 7Str

Features a SmartPlay Magnum audio system, touchscreen infotainment, and key tech features like voice-activated controls and smartphone integration, suitable for gadget lovers. If you’re looking for a family car, you can check out our comparison of the Invicto with Toyota Innova Hycross.

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Maruti Suzuki Invicto Zeta Plus 8Str

Offers similar tech features as the 7Str variant but with additional seating capacity, making it a good option for those who need more space without compromising on tech.

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Our Pick for the Best Variant Among Maruti Suzuki Invicto and Tata Harrier 2023 for Tech-Savvy Gadget Lovers

The Tata Harrier Fearless Plus emerges as the best variant for a tech-savvy gadget lover. Its 12.29-inch touchscreen is one of the largest in this segment, providing an immersive interface for the infotainment system. The Harman audio system delivers superior sound quality, enhancing the in-car entertainment experience.

Advanced features like wireless charging, lane-keeping assist, adaptive cruise control, and comprehensive smartphone integration through Android Auto and Apple CarPlay cater to the tech-focused needs.

This variant perfectly blends high-end technology with the practicality and comfort expected in a modern vehicle, making it an ideal choice for gadget enthusiasts.

The Top 3 Choices

  1. Tata Harrier Fearless Plus
  2. Tata Harrier Fearless Dark AT
  3. Maruti Suzuki Invicto Zeta Plus 7Str
AttributeTata Harrier Fearless PlusTata Harrier Fearless Dark ATMaruti Suzuki Invicto Zeta Plus 7Str
Touchscreen Size12.29-inch12.29-inch8-inch
Audio SystemHarmanHarmanSmartPlay Magnum
Voice Activated ControlsYesYesYes
Smartphone IntegrationYesYesYes
Adaptive Cruise ControlYesYesNo
Lane Keeping AssistYesYesNo
Wireless ChargingNoNoNo
Parking AssistanceYesYesNo

How to Pick the Right Car for You

  • The Harriervariants, with their large touchscreens and advanced features like lane-keeping assist and adaptive cruise control, offer a high-tech driving experience.
  • The Maruti Suzuki Invicto Zeta Plus 7Str, while having a smaller touchscreen, still provides key tech features and a premium audio system, making it a viable option.

These variants cater to the desire for cutting-edge technology and connectivity, ensuring that tech enthusiasts can enjoy a sophisticated and connected driving experience.

If you’re interested in reading more such face-to-face comparisons of popular car variants, head over to our Buying Advice section.