Maruti Suzuki Invicto vs Tata Safari 2023 for Tech-savvy Gadget Lovers: Comparing Variants Priced Rs 24-25 Lakh

Written By: Kshitij Bisen
Published: March 19, 2024 at 04:05 AMUpdated: Updated: March 19, 2024 at 04:05 AM
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As a tech-savvy gadget lover, you want only the best cars with advanced technology, or top cars with the latest features in India. We look at the Maruti Suzuki Invicto and Tata Safari 2023, and see how their variants compare.

In this article, we will share

  • What a tech-savvy gadget lover looks for in a car
  • Maruti Suzuki Invicto vs Tata Safari 2023 – a comprehensive analysis of their variants, technology, features and gadgets
  • How to pick the right car for you

Do these cars have innovative gadgets? Are these the most feature-rich cars in the premium MPV and SUV segments? Let’s find out.

What a Tech-savvy gadget lover looks for in a car

Here’s what to look for in a car as a tech-savvy buyer:

  • Hi-tech features: What advanced features such as infotainment system does the car have
  • Driver assistance: Does the car have tech-driven features to assist you in driving
  • Connectivity: Does the car have internet connectivity
  • Convenience: What features does the car have to enhance convenience

Tech-savvy gadget lovers seek vehicles that offer cutting-edge technology, advanced features, and seamless connectivity. They prioritize infotainment systems with large touchscreens, intuitive interfaces, and smartphone integration capabilities. Features like wireless charging, premium audio systems, and voice-activated controls appeal to their tech-centric preferences.

They appreciate cars with digital instrument clusters, ambient lighting, and customizable settings. Advanced driver assistance systems, such as adaptive cruise control and lane-keeping assist, cater to their desire for innovative safety technologies. Additionally, over-the-air software updates and the ability to integrate with smart home devices further enhance the appeal for tech-savvy gadget lovers.

Why Maruti Suzuki Invicto and Tata Safari 2023 are popular

The Maruti Suzuki Invicto and Tata Safari 2023 have gained popularity among tech-savvy gadget lovers due to their impressive array of advanced features and technology integration.

The Invicto, based on the Toyota Innova Hycross, offers a premium and tech-laden cabin. Its SmartPlay Magnum infotainment system, with a large touchscreen display and smartphone connectivity, keeps occupants entertained and connected. The Invicto also boasts features like automatic climate control, push-button start, and a 360-degree camera, catering to the tech-savvy crowd’s desire for convenience and advanced safety features.

On the other hand, the Tata Safari has garnered attention for its advanced infotainment system, featuring a large touchscreen display, wireless charging, and premium audio setup. The Safari’s digital instrument cluster, ambient lighting, and voice-activated controls further enhance its appeal to gadget enthusiasts. The vehicle also offers advanced driver assistance systems, such as adaptive cruise control and lane-keeping assist, showcasing its commitment to cutting-edge safety technologies.

Both the Invicto and Safari provide ample USB ports, wireless charging, and the ability to integrate with smart devices, making them attractive choices for tech-savvy buyers. The vehicles’ over-the-air software update capabilities ensure that they stay up-to-date with the latest features and improvements, further appealing to the tech-centric audience.

Maruti Suzuki Invicto and Tata Safari 2023 variants shortlist in Rs 24-25 lakh range

For Maruti Suzuki Invicto, we have:

VariantPrice (INR) as on 15 March 2024
Zeta Plus 7Str₹2,482,000
Zeta Plus 8Str₹2,487,000

For Tata Safari 2023, we have:

VariantPrice (INR) as on 15 March 2024
Accomplished Dark₹2,434,000
Adventure Plus Dark AT₹2,444,000
Adventure Plus A AT₹2,489,000

Maruti Suzuki Invicto Zeta Plus 7Str and 8Str

The Invicto Zeta Plus variants offer a tech-laden experience for gadget lovers. Both variants come equipped with the SmartPlay Magnum infotainment system, featuring a large 8-inch touchscreen display, smartphone connectivity, and voice-activated controls. The premium 6-speaker audio system ensures an immersive audio experience.

The Invicto also boasts features like push-button start, rain-sensing wipers, and automatic climate control, catering to the tech-savvy buyer’s desire for convenience and advanced features. If you enjoy long drives, you can read our comparison of the Invicto with Mahindra XUV700.

Tata Safari Accomplished Dark

This variant is an excellent choice for tech-savvy gadget lovers, offering a host of advanced features. The large 12.3-inch touchscreen infotainment system, with its intuitive interface and smartphone connectivity, keeps occupants entertained and informed. The premium 4-speaker audio system delivers an immersive audio experience.

The Safari Accomplished Dark also boasts features like ventilated seats, a 360-degree camera, and a panoramic sunroof, enhancing the overall tech appeal. If you’re a performance enthusiast, you can check out our comparison of the Safari 2023 with Mahindra XUV700 2024.

Tata Safari Adventure Plus Dark AT and Adventure Plus A AT

These variants cater to tech-savvy buyers with their advanced infotainment system, featuring a 10.24-inch touchscreen display, wireless charging, and voice-activated controls. The premium 4-speaker audio system ensures a high-quality audio experience.

The Safari Adventure Plus variants also offer features like ventilated seats, a 360-degree camera, and a panoramic sunroof, further enhancing their appeal to gadget enthusiasts. The Adventure Plus Dark AT variant adds a touch of style with its dark-themed interiors. If you’re looking for a family car, you can read our comparison of the Safari 2023 with Toyota Innova Crysta.

Our Pick for the Best variant among Maruti Suzuki Invicto and Tata Safari 2023 for Tech-savvy gadget lovers

After careful consideration, we recommend the Tata Safari Accomplished Dark as the best variant for tech-savvy gadget lovers. This variant offers an impressive array of advanced features and technology integration, making it an ideal choice for those who prioritize cutting-edge tech in their vehicles.

The Tata Safari Accomplished Dark boasts a large 12.3-inch touchscreen infotainment system, which is the largest among the variants compared. The infotainment system features an intuitive interface, smartphone connectivity, and voice-activated controls, providing a seamless and engaging user experience. The premium 4-speaker audio system delivers an immersive audio experience, further enhancing the overall entertainment quotient.

In addition to the infotainment system, the Safari Accomplished Dark offers a range of advanced features that cater to the tech-savvy crowd. The variant comes equipped with ventilated seats, providing a comfortable and luxurious experience for occupants. The 360-degree camera system offers a comprehensive view of the vehicle’s surroundings, aiding in parking and maneuvering in tight spaces. The panoramic sunroof adds a touch of sophistication and allows for a more immersive driving experience.

The Safari Accomplished Dark also boasts advanced driver assistance systems, such as lane-keeping assist and adaptive cruise control, showcasing its commitment to cutting-edge safety technologies. The vehicle’s digital instrument cluster and ambient lighting further enhance its tech appeal, providing a modern and immersive driving experience.

While the Maruti Suzuki Invicto variants offer a competent tech package, the Tata Safari Accomplished Dark stands out with its larger touchscreen display, premium audio system, and a more comprehensive suite of advanced features. The Safari’s overall technology integration and feature set make it a more compelling choice for tech-savvy gadget lovers.

In conclusion, the Tata Safari Accomplished Dark emerges as the best variant among the Maruti Suzuki Invicto and Tata Safari lineup for tech-savvy gadget lovers. Its cutting-edge infotainment system, advanced features, and overall technology integration make it a perfect fit for those who prioritize the latest and greatest in automotive technology.

The Top 3 choices

  1. Tata Safari Accomplished Dark
  2. Tata Safari Adventure Plus Dark AT
  3. Maruti Suzuki Invicto Zeta Plus 7Str
AttributesSafari Accomplished DarkSafari Adventure Plus Dark ATInvicto Zeta Plus 7Str
Push Button StartYesYesYes
Power Windows – FrontYesYesYes
Power Windows – BackYesYesYes
Ventilated seatsYesYesNo
Rain sensing wiperYesYesYes
Touchscreen typeLCDLCDLCD
Keyless EntryYesYesYes
Touchscreen size12.310.248
Voice Activated ControlsYesYesYes
Bluetooth ConnectivityYesYesYes
Internet ConnectivityYesYesYes
Audio System (Brand)OEMOEMSmartPlay Magnum
Audio System – # of speakers446
Touchscreen NavigationYesYesYes
USB PortsYesYesYes
Steering Mounted ControlsYesYesYes
Climate ControlYesYesYes
Lane keeping assistYesYesNo
Day/night IRVMYesYesYes
ORVMAutomaticAutomaticAutomatic
Rear Parking SensorsYesYesNo
Rear Parking CameraYesYesNo
Seating AdjustmentsPowerPowerManual
Cruise ControlYesYesYes
360-degree CameraYesYesNo
Drive TypeFWDFWDFWD
Wheel size191917
Fog lightsYesYesYes
DRLsYesYesYes
Rear AC ventsYesYesYes
SunroofYesYesNo
Body colored door handlesYesYesYes
Engine – Fuel typeDieselDieselPetrol
Engine – TransmissionManualAdvanced AutomaticAdvanced Automatic
Engine – displacement (cc)195619561987
# of cylinders444
Engine – power (BHP)167.62167.62150.19
Engine – Torque (Nm)350350188
Transmission – # of gears66e-CVT
TurbochargingTurbochargerTurbochargerN/A
Fuel tank capacity (l)505052
Length (mm)466846684755
Width (mm)192219221845
Height (mm)179517951795
Wheelbase (mm)274127412850
Boot capacity (liters)420420239
Ground clearance (mm)200200185
Airbags (number)776
Knee/curtain airbagsYesYesYes
ABSYesYesYes
ESCYesYesYes
Traction ControlYesYesNo
GNCAP Rating555
Follow me home headlightsYesYesNo
Power SteeringYesYesYes
Steering columnTilt & TelescopicTilt & TelescopicTilt & Telescopic
HeadlightsLEDLEDLED
Hill Hold assistYesYesYes
Low fuel indicatorYesYesYes
Wheel TypeAlloyAlloyAlloy
Body colored bumpersYesYesYes
DashboardYesYesYes
UpholsteryClothClothGenuine Leather

How to Pick the Right Car for You

  • The Tata Safari Accomplished Dark takes the top spot due to its impressive array of advanced features and technology integration. The large 12.3-inch touchscreen infotainment system, with its intuitive interface and voice-activated controls, provides a seamless and engaging user experience. The premium 4-speaker audio system, ventilated seats, 360-degree camera, and panoramic sunroof further enhance its appeal to gadget enthusiasts.
  • The Tata Safari Adventure Plus Dark AT secures the second position, offering a compelling package for tech-savvy buyers. The 10.24-inch touchscreen infotainment system, wireless charging, and voice-activated controls cater to their tech-centric preferences. The premium 4-speaker audio system, ventilated seats, and panoramic sunroof add to the overall tech appeal. The Adventure Plus Dark AT variant also boasts advanced driver assistance systems, such as lane-keeping assist and adaptive cruise control.
  • The Maruti Suzuki Invicto Zeta Plus 7Str rounds off the top three, providing a competent tech package for gadget lovers. The SmartPlay Magnum infotainment system, with its 8-inch touchscreen display and voice-activated controls, offers a user-friendly interface. The premium 6-speaker audio system ensures an immersive audio experience. The Invicto also features push-button start, rain-sensing wipers, and automatic climate control, catering to the tech-savvy buyer’s desire for convenience.

The Tata Safari Accomplished Dark and Adventure Plus Dark AT provide advanced infotainment systems, premium audio setups, and a range of cutting-edge features that cater to the tech-centric crowd. The Maruti Suzuki Invicto Zeta Plus 7Str, while not as feature-rich as the Safari variants, still offers a competent tech package with its user-friendly infotainment system and convenience features.

If you’re interested in reading more such face-to-face comparisons of popular car variants, head over to ourBuying Advice section.