Tata Nexon 2023 vs Maruti Suzuki Fronx: A Comparison of Their Variants Priced Rs 13-14 Lakh for Tech-savvy Gadget Lovers

Written By: Kshitij Bisen
Published: January 6, 2024 at 06:35 AMUpdated: January 6, 2024 at 06:35 AM
Tata Nexon 2023 vs Maruti Suzuki Fronx

As a tech-savvy gadget lover, you want only the best cars with advanced technology, or top cars with the latest features in India. We look at the Tata Nexon 2023 and Maruti Suzuki Fronx, and see how their variants compare.

In this article, we will share

  • What a tech-savvy gadget lover looks for in a car
  • Tata Nexon 2023 vs Maruti Suzuki Fronx – a comprehensive analysis of their variants, technology, features and gadgets
  • How to pick the right car for you

Do these cars have innovative gadgets? Are these the most feature-rich cars in the compact SUV segment? Let’s find out.

What a Tech-savvy gadget lover looks for in a car

Here’s what to look for in a car as a tech-savvy buyer:

  • Hi-tech features: What advanced features such as infotainment system does the car have
  • Driver assistance: Does the car have tech-driven features to assist you in driving
  • Connectivity: Does the car have internet connectivity
  • Convenience: What features does the car have to enhance convenience

A tech-savvy gadget lover looks for a car with the latest technology and connectivity features. Key things they want are a large responsive touchscreen, seamless smartphone integration through Android Auto/Apple CarPlay, voice controls, premium sound system, wireless charging, multiple USB ports, high-end infotainment system, and advanced safety tech like parking assist.

They also want good performance from the engine and transmission. Overall futuristic dashboard design, premium interiors and good handling are also important.

Why Tata Nexon 2023 and Maruti Suzuki Fronx are popular

The Tata Nexon 2023 and Maruti Suzuki Fronx have gained popularity among tech-savvy buyers due to their modern tech-laden interiors. Both SUVs come with a large touchscreen infotainment system with smartphone connectivity options.

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The Nexon’s top variants have a 10.25-inch touchscreen while the Fronx gets a 9-inch unit. For audio, the Nexon has better sounding speakers from Harman while the Fronx gets Arkamys tuned system.

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Both models offer steering mounted controls, voice commands, multiple USB ports and decent cabin space. Safety is also taken care of with multiple airbags and standard features like ABS, EBD etc. The engine performance of both SUVs is good with optional turbo-petrol and torque converter automatic transmission.

The ride quality and handling is also competitive. Overall, the Nexon and Fronx offer a good package of features, safety, comfort and performance making them suitable for gadget-focused buyers.

Tata Nexon 2023 and Maruti Suzuki Fronx Variants Shortlist in Rs 13-14 Lakh Range

For Tata Nexon 2023, we have:

VariantPrice (INR) as on 5 January 2024
Fearless S DT₹13,00,000
Fearless Plus S DT₹13,50,000

For Maruti Suzuki Fronx, we have:

VariantPrice (INR) as on 5 January 2024
Alpha Turbo DT AT₹13,13,000

Tata Nexon Fearless S DT

The Fearless S variant loses out on some features like ventilated seats, wireless charging and multi-drive modes vs the Plus variant but still gets a big touchscreen, navigation, premium sound and most gadgetry. At a lower price, it offers good value. If you’re buying your first car, you can check out our comparison of the Nexon 2023 with Mahindra XUV300.

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Tata Nexon Fearless Plus S DT

Key highlights are the 10.25-inch HD touchscreen, Harman sound system with 4 speakers, embedded navigation, voice commands, wireless charger, multi-drive modes, push button start and keyless entry. Safety is also taken care of with 6 airbags, ESP, hill hold assist etc. The turbo-petrol engine gives good performance. If you’re looking for a family car, you can check out our comparison of the Nexon 2023 with Tata Tigor.

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Maruti Suzuki Fronx Alpha Turbo DT AT

The top Alpha Turbo DT AT variant comes loaded with all the needed tech and comforts like a 9-inch touchscreen, Android Auto/Apple CarPlay, voice commands, push button start, keyless entry, automatic transmission and more. The turbo-petrol motor also delivers an exciting drive. Overall it gives a futuristic experience. If you’re a performance enthusiast, you can read our comparison of the Fronx with Nissan Magnite.

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Our Pick for the Best variant among Tata Nexon 2023 and Maruti Suzuki Fronx for Tech-savvy gadget lovers

For a tech-focused buyer, the Tata Nexon Fearless Plus S DT variant is the best choice when compared to the Maruti Fronx.

The Nexon Fearless Plus offers a bigger 10.25-inch high resolution touchscreen compared to the 9-inch unit in the Fronx Alpha. The sound system is also better with Harman sourced speakers and better bass effect. For smartphone connectivity, the Nexon offers both wired Android Auto/Apple CarPlay as well as embedded navigation. The Fronx only gets wired smartphone integration.

Some other advantages are wireless phone charging, multi-drive modes, electric sunroof, auto headlamps and wipers in the Nexon. The turbopetrol engine also feels more responsive. On the safety front, the Nexon gets 6 airbags, ESP, hill hold assist which are missing in the Fronx variant.

In terms of space, comfort, ride quality and handling, both SUVs are evenly matched. The Nexon has a slightly bigger boot. The interior design and feel is also competitive with both models offering decent quality.

Overall with its bigger touchscreen, better sound system, more appealing design, multiple drive modes, and extra gadgetry like wireless charging, the Tata Nexon Fearless Plus S variant is the best option for tech-focused buyers compared to Maruti’s Fronx Alpha model.

The 3 Variants Ranked in Order of Preference

  1. Tata Nexon Fearless Plus S DT
  2. Maruti Suzuki Fronx Alpha Turbo DT AT
  3. Tata Nexon Fearless S DT
FeaturesTata Nexon Fearless Plus S DTMaruti Suzuki Fronx Alpha Turbo DT ATTata Nexon Fearless S DT
Push Button StartYesYesYes
Touchscreen10.25-inch9-inch10.25-inch
Voice ControlsYesYesYes
Wireless ChargingYesNoNo
NavigationEmbeddedNoEmbedded
Drive ModesYesNoNo
Ventilated SeatsYesNoNo
Automatic TransmissionYesYesYes
Rain Sensing WipersNoNoNo
Android Auto/Apple CarPlayYesYesYes
Automatic HeadlampsYesNoYes
Electric SunroofYesNoNo
ESPYesNoYes
Hill Hold AssistYesNoYes

How to Pick the Right Car for You

  • Tata Nexon Fearless Plus S DT: This top-end variant offers the best mix of technology, safety, performance and features..
  • Maruti Suzuki Fronx Alpha Turbo DT AT: A close second choice, the Fronx Alpha offers a futuristic cabin with a 9-inch touchscreen, Arkamys sound system, Android/Apple connectivity, voice commands, automatic transmission and turbocharged petrol engine. The interior quality is also good. It misses out on some features like wireless charging, navigation, drive modes compared to the Nexon.
  • Tata Nexon Fearless S DT: This variant offers great tech at a lower price point vs the Plus model. The key differences are absence of wireless charging, drive modes, ventilated seats and electric sunroof. Still it gives excellent value as a tech-oriented variant.

If you’re interested in reading more such face-to-face comparisons of popular car variants, head over to our Buying Advice section.