Citroen Lines Up Huge Anniversary Discounts: Upto Rs. 28 Lakh Off On Cars, SUVs
Citroën is offering some of the biggest discounts seen on its cars and SUVs to date, with benefits going up to ₹2.8 lakh. The announcement coincides with the brand’s fourth year of operations in India, and the offers are valid until the end of June 2025 or till stocks last. For those considering a new vehicle this month, this might be worth a second look.
Discounts Go Beyond Just Cash Benefits
The headline number of ₹2.8 lakh is not a flat discount across all models. It includes a mix of benefits such as cash discounts, exchange bonuses, extended warranties, and low-interest EMI schemes. While the exact structure varies depending on the model and location, the total combined value can go up to the stated amount on select variants.
Citroën hasn’t released a variant-wise split of these benefits publicly, so buyers will have to check with individual dealerships to understand what’s on offer. Typically, larger discounts are expected on higher-end models like the C5 Aircross, while the more affordable C3 may feature smaller cash discounts paired with finance offers or warranty extensions.
Complimentary Car Spa for Existing Owners
In addition to offers for new buyers, the company is also extending a complimentary car spa service to existing Citroën owners through the month. While not a major benefit in monetary terms, it is a small gesture that existing customers can take advantage of without needing to buy a new vehicle.
A Line-up That’s Still Finding Its Footing
Citroën currently sells five models in India: the C3 hatchback, ë-C3 electric hatchback, C3 Aircross SUV, the new Basalt SUV Coupe, and the flagship C5 Aircross. Each of these caters to a different price segment and user profile, but none have yet managed to become segment leaders in terms of sales.
The brand’s approach has been to offer vehicles that look a little different and focus more on comfort than flashy tech or performance specs. Features and pricing have often been talking points, with some customers pointing out the lack of essentials like automatic transmissions on certain variants at launch. Over time, Citroën has expanded the range with more variants and drivetrain options, including a CNG version of the C3 and the electric ë-C3.
Market Presence Still a Work in Progress
One of Citroën’s key challenges remains visibility. The dealer network is still limited compared to bigger players like Maruti, Hyundai, or Tata. However, Citroën has leaned heavily on online booking and digital retail tools to compensate for the smaller physical footprint.
The company has also opted for a high level of localisation, particularly in the C3 and C3 Aircross, to manage costs and ensure easier servicing. This helps keep prices competitive, but it hasn’t yet translated into significant market share gains. That said, aggressive discounting could help attract fence-sitters, especially in smaller cities where value for money tends to drive buying decisions.
Should You Consider One?
For buyers looking for something different in terms of design or ride quality, Citroën’s vehicles do stand out. The comfort-oriented suspension setup has been appreciated in user reviews, especially on rough roads. But if features, resale value, or brand familiarity are top priorities, some might hesitate.
What these discounts do is reduce the risk for first-time buyers trying out a lesser-known brand. A ₹2.8 lakh benefit can bring models like the C5 Aircross into the same price zone as better-known competitors. For someone prioritising comfort and not overly concerned with badge value, it could be a smart pick.
Still, this is a time-sensitive offer and availability may vary depending on location and stock. Anyone interested should visit a dealership soon or check online before the month wraps up.