Citroën Offering Massive Discounts Up to Rs 1.75 Lakh On C3, AirCross And Basalt
The French automaker Citroën has managed to expand its lineup in India. However, expanding the lineup has not resulted in an increase in sales. For this reason, the company is still stuck with inventory from 2023 and 2024. As a result, the company is now providing significant discounts on its models to sell them quickly. It has been reported that the maximum discount on Citroën vehicles is up to Rs 1.75 lakh, and these discounts will be valid till 31st March.
Massive Discounts on Citroën Vehicles
Citroën eC3
First off, let's start with the only electric vehicle on sale from Citroën, which is the eC3. This EV hatchback is getting a maximum discount of Rs 80,000 on the MY2023 inventory. This model is offered in two variants, namely Feel and Shine, and it starts at Rs 12.76 lakh and goes up to Rs 13.41 lakh. The eC3 is offered with a 29.2 kWh battery pack, and its electric motor is mounted on the front axle. It makes 56 bhp and 143 Nm of torque.
Citroën C3
In addition to the electric version, the ICE version of the C3 is also being offered with a generous Rs 1 lakh discount. It is available in three variants, namely Live, Feel, and Shine. As for the price tag of this hatchback, it starts at Rs 6.16 lakh and goes up to Rs 10.15 lakh. The C3 comes with two engine options.
The first is a 1.2-litre naturally aspirated three-cylinder petrol engine, which makes 81 bhp and 115 Nm of torque. Meanwhile, the other is a turbocharged petrol motor, which makes 108 bhp and 205 Nm of torque. Transmission options for the C3 include a six-speed manual and a six-speed torque converter automatic.
Citroën C3 Aircross
Now, coming to the maximum discount being offered on a Citroën vehicle. It is a Rs 1.75 lakh discount on the C3 Aircross. Interested buyers, however, should note that this discount is being offered only on the MY2023 stock. For those who may not remember, the Citroën C3 Aircross starts at Rs 8.49 lakh and goes up to Rs 14.55 lakh. It comes only with a 1.2-litre turbo petrol engine, which makes 109 bhp and 190 Nm of torque.
Citroën Basalt
Lastly, the company is offering a massive discount of Rs 1.70 lakh on the Basalt Coupe SUV. This discount is being provided on the MY2024 models. The Basalt was launched in India last year, and since then, it has been a slow seller. It was launched at an introductory price of just Rs 7.99 lakh, which made it the cheapest coupe SUV in the Indian market.
The Basalt is offered with two engine options – a 1.2-litre Gen 3 PureTech 110 bhp turbo and a PureTech 82 bhp naturally aspirated engine. These engines can be opted for with a six-speed torque converter automatic or a six-speed manual transmission. The turbo engine delivers 190 Nm of torque, while the naturally aspirated engine delivers 115 Nm of torque.
Why Is Citroën Struggling in India?
The French automaker Citroën is struggling in India as it currently has limited brand awareness. It entered the Indian market in 2021. The company also does not have a strong dealership network, and its products' poor value proposition has also contributed to its struggles. Lastly, the competition it faces from other automakers is also not helping it become successful in India.