Citroen India's New TVC Shows AirCross, Basalt And C3 Dark Editions

The French automaker Citroen India has finally launched the Dark Editions of its popular models: the C3 hatchback, Aircross mid-size SUV, and the Basalt. These new top-of-the-line models have been launched with stunning black paint jobs, new blacked-out exterior elements, and all-black interiors. Now, in order to promote these new Dark Edition models, Citroen has launched an all-new TVC.

Citroen’s creative TVC for Dark Edition models

This new TVC, showing the new Citroen Dark Edition models, has been shared on YouTube by Citroen India on their channel. In this short video, Citroen has used a dark theme where all three models are shown scarcely. Also, the company has made sure to make this advertisement very appealing with the use of a deep voice for the voiceover.

It starts with the narrator quoting a statement: “Dark gets a bad name.” He adds that often the villain lurks in the dark, and also the alleyway that people avoid is dark. However, he then adds and asks viewers to think about the times when darkness has disappointed them. The voiceover continues and states that all good things, like the strongest coffee and richest chocolate, are dark.

He also adds that the best kind of humour is also dark, and yet the dark still gets a bad reputation. We can note that during this voiceover, the video shows the unique dark elements of the Citroen models. It shows the C3 hatchback's side profile, then shows the Dark badging that will be a part of all the Dark Edition Citroen cars. Additionally, the video also shows the new all-black interior of the cars, with Dark Edition lettering on the seat covers.

2025 Citroen Dark Edition cars

Citroen India has launched three Dark Edition models in India. Here are the details of these cars.

Basalt and Aircross Dark Edition

The first car is the Basalt coupe SUV’s Dark Edition model. Only the top-of-the-line Max variant of the Basalt is available in the Dark Edition. As for the premium over the standard Max variant, it is Rs 23,000 more expensive. The manual Basalt Dark Edition is priced at Rs 12.80 lakh, and the automatic version is priced at Rs 14.10 lakh.

As for the exterior changes, the Basalt Dark Edition gets Perla Nera Black paint, Dark Edition badges on the front doors and boot, and a darkened front grille and Citroen logo. On the inside, it gets an all-black cabin, leatherette seats, and red contrast stitching. It also gets black seatbelts, gear lever, and cushions. Additionally, the model also gets ambient and footwell lighting, along with illuminated door sills.

The Citroen Aircross Dark Edition also gets the same updates. However, the Dark Edition is only available with the top trim Max variant and the five-seater version. Price premium is Rs 22,500, and the manual variant is priced at Rs 13.13 lakh, while the automatic variant is priced at Rs 14.27 lakh.

Also, both the Basalt and Aircross come equipped with the same 1.2-litre, three-cylinder turbo petrol engine, which churns out 110 bhp and 190 Nm of torque in the manual variant and 205 Nm in the automatic variant. Both get 6-speed manual and 6-speed torque converter automatic gearbox options.

Citroen C3 hatchback Dark Edition

Citroen C3 hatchback Dark Edition is based on the Shine variant, and it comes in three trims. These are Shine Dark Edition - Rs 8.38 lakh, Shine Turbo Dark - Rs 9.58 lakh, and Turbo Dark AT priced at Rs 10.19 lakh. It is offered with both a 1.2-litre naturally aspirated and a turbo unit. The former makes 82 bhp and 115 Nm of torque. Meanwhile, the latter makes 110 bhp and 205 Nm of torque.