MG, Royal Enfield And Volvo Dealers Are The Happiest: FADA Survey
The Federation of Automobile Dealers Associations (FADA) recently released the results of its Dealership Satisfaction Study (DSS) 2025. This study encompasses comprehensive reviews of OEM relationships in India's auto retail sector. This study was conducted by FADA in partnership with the Singapore-based consulting firm PremonAsia. 2025 is the fifth year this study has been conducted, and JSW MG Motor, Royal Enfield, and Ashok Leyland came out on top.
Winners of Dealership Satisfaction Study 2025
First off, let's start with the winners in each segment of automobiles in the latest Dealership Satisfaction Study. In the four-wheeler mass market segment, JSW MG Motor India managed to retain the first spot with 868 points. Next up in the segment was Mahindra with 832 points, and the third spot was taken by Tata Motors with 812 points.
Other notable automakers included Kia India with 736 points, Hyundai Motor India with 734 points, and lastly, Maruti Suzuki India Limited with 727 points. Many dealers appreciated broad product ranges and warranty support. However, they raised concerns about inventory costs and training expenses.
Moving on to the two-wheeler segment, Chennai-based bikemaker Royal Enfield managed to grab the top spot with 852 points. It was then followed by Hero MotoCorp with 817 points, Honda Motorcycles and Scooter India with 747 points, and TVS Motor Company with 632 points. Royal Enfield and Hero MotoCorp recorded a 140-point Year-On-Year improvement.
As for the commercial vehicle segment, Ashok Leyland took the first spot with 786 points. DSS revealed that Ashok Leyland’s strengths include product dependability and fair allocation. In the three-wheeler segment, Atul Motors emerged as the winner with 924 points. Lastly, in the luxury car segment, Volvo won with 884 points.
How was the Dealership Satisfaction Study conducted?
The 2025 Dealership Satisfaction Study was conducted between July and August 2025. For the first time ever, responses were collected in nine regional languages to ensure that there is maximum participation. Over 1,800 dealer principals covering nearly 5,000 outlets responded to the survey.
To measure the satisfaction levels with accuracy, a 1,000-point scale was used. Also, the study used regression analysis techniques to assess the impact of different factors on dealer satisfaction. This study's aim was to reflect the dealer experiences, frustrations, and expectations.
What did the DSS study find?
As per the findings of the DSS 2025, product quality and reliability remain the strongest drivers of dealer satisfaction across all segments. Interestingly, the study also found that after-sales service, profitability, and long-term dealership viability are emerging as critical issues that are now shaping dealer sentiment.
The survey also revealed consistent concerns among dealers about buyback or write-off policies, sharing training costs, tight margins on vehicles and spare parts, and lack of policy flexibility. Additionally, the study found that dealers are now seeking greater involvement in OEM decision-making at the national and regional levels to ensure that their voices are heard.
Other challenges highlighted by the study include high inventory management costs, tight operational budgets, limited decision-making involvement, long-term dealership viability, and many others.
FADA President, C. S. Vigneshwar, stated, "This year, the study captured feedback from over 1,800 dealer principals, covering nearly 5,000 outlets across the country, and for the first time, it was conducted in nine regional languages to ensure wider and deeper participation.”