Honda Cuts Prices On Amaze, City And Elevate By Up To Rs. 95,500 After GST Revision
Honda Cars India has reduced prices across its model range by as much as Rs 95,500, making its sedans and SUVs more affordable from September 22, 2025. The change comes after revised GST rates took effect, and Honda has passed on the benefit directly to customers.
Price Relief for the Amaze and City
The third-generation Honda Amaze sees the sharpest reduction, dropping by up to Rs 95,500. The earlier second-generation version also gets a cut of up to Rs 72,800. These moves could help the Amaze regain traction in the compact sedan space, where the Maruti Dzire and Hyundai Aura have been consistent performers. For buyers upgrading from hatchbacks, the price gap between segments now looks more manageable.
The Honda City, still one of the best-known midsize sedans in the country, has received a price cut of up to Rs 57,500. The City has faced intense competition from newer rivals such as the Hyundai Verna, Skoda Slavia, and Volkswagen Virtus. With sales having softened in recent quarters, the lower price could help Honda shore up demand and reinforce the City’s long-standing position in the segment.
Elevate Gets Sharper Positioning
The Elevate compact SUV, launched to target one of the fastest-growing market categories, also benefits from the revision with cuts of up to Rs 58,400. This brings it closer in pricing to the Maruti Brezza, Hyundai Venue, Tata Nexon, and Kia Sonet. The SUV space remains highly competitive, but even a small advantage in sticker price can tilt decisions. Honda has a chance to use this adjustment to drive higher showroom interest in the Elevate, which is still building its base in a crowded field.
Competitive Context
Honda’s decision follows similar announcements from Hyundai, Toyota, Tata, Mahindra, and others. In today’s market, passing on the benefit entirely to customers is less about generosity and more about survival. Price remains a key differentiator in the mass-market segments where Honda operates. With multiple brands offering strong feature lists and similar safety credentials, a meaningful reduction in upfront cost can be decisive.
The reductions also allow Honda to strengthen its hold across three different buyer profiles. The Amaze can pull in first-time sedan buyers, the City continues to appeal to those seeking a step up in comfort, and the Elevate gives SUV-focused customers a reason to consider the brand. Together, this breadth ensures Honda stays relevant in key battleground segments.
Outlook for Honda
Honda’s overall sales volumes in India have been under pressure in recent years, with a relatively slim portfolio compared to rivals. The discontinuation of models like the Jazz and WR-V narrowed its presence. With new cars coming soon - Elevate Hybrid and the next-generation City Hybrid Facelift, Honda is aiming to rebuild momentum. Lower prices across its current lineup could provide the short-term boost it needs.
Longer term, the company’s focus will need to extend beyond traditional petrol cars. Rivals are aggressively investing in EVs and hybrid technologies, while Honda’s local roadmap has been slower. Industry watchers suggest that competitive pricing now buys the company time to refine its product strategy for the future.