Hyundai Creta Electric: Why Buyers Are Choosing the Top-spec Trim
Launched recently, the Hyundai Creta Electric, has received a muted response even though we expected it do rather well since it was a sensible option riding on a very strong brand name. The one good bit has been the response to its top trim. Excellence Long Range variant has accounted for nearly 60% of total bookings. Priced at a premium over base models, this variant offers a compelling mix of performance, practicality, and future-ready tech that explains its dominance. Let’s unpack what makes it the preferred choice and what it says about the current lot of EV buyers.
Bigger Battery, Fewer Compromises
The Excellence Long Range trim’s 51.4kWh battery pack is its biggest draw, delivering a certified range of 473 kilometres-83 kilometres more than the standard variant. For urban commuters, this translates to charging just once a week under typical use. Highway drivers benefit too, with the ability to cover Delhi-Jaipur or Mumbai-Pune on a single charge.
Power output sees a similar leap. The 169bhp motor outperforms not just other Creta Electric variants but also the turbo-petrol Creta N Line, clocking 0-100kmph in 7.9 seconds. Charging stays practical, with a 10-80% top-up achievable in under an hour using public fast chargers.
Familiar Comforts Meet EV Innovations
Hyundai has cleverly blended the Creta’s proven strengths with EV-specific upgrades. The Excellence LR retains signature features like the panoramic sunroof, Bose audio system, and ventilated seats-elements that made the ICE Creta popular. But it adds exclusive tech that redefines usability.
The Vehicle-to-Load (V2L) function stands out, allowing owners to power devices from camping gear to medical equipment using the car’s battery. This feature, previously seen in premium EVs, brings practical versatility. The variant also introduces a digital key system, enabling smartphone-based access and remote climate control activation-a boon in extreme weather.
Driving Dynamics Redefined
Beyond specs, the driving experience seals the deal. The electric motor’s instant torque transforms urban commutes, with smooth acceleration from standstill and effortless overtakes. Three drive modes-Eco, Normal, Sport-let drivers balance efficiency and performance.
The low-mounted battery pack improves cornering stability, while regenerative braking with four adjustable levels allows single-pedal driving in traffic. Unlike some EVs that compromise ride quality for range, the Excellence LR maintains the Creta’s balanced suspension setup, absorbing bumps effectively without feeling overly stiff.
The Premium That Pays Off
While the Excellence LR costs significantly more than base variants, buyers see value in its comprehensive package. The inclusion of Level 2 ADAS with features like adaptive cruise control and lane-keeping assist enhances safety, while the 360-degree camera simplifies parking maneuvers in tight spaces.
These features, coupled with the larger battery, often justify the price gap for buyers planning longer ownership periods. Additionally, the variant’s premium interiors with leatherette upholstery and ambient lighting cater to those seeking a luxury experience.
Early Adopters Want the Full Package
Current EV buyers tend to be tech enthusiasts willing to embrace new possibilities. For them, choosing the top trim isn’t just about better specs-it’s about fully experiencing what electric mobility can offer. The Excellence LR’s V2L capability, advanced driver aids, and performance credentials align perfectly with this mindset.
There’s also a practical angle. As charging infrastructure expands, the larger battery ensures relevance for years. Resale value considerations play a role too-fully loaded variants often hold value better, especially in evolving EV markets.
A Benchmark for Mainstream EVs
The Creta Electric’s success, particularly its top variant, highlights a shift in buyer priorities. Range and performance remain crucial, but buyers now expect EVs to match ICE vehicles in comfort while offering unique tech advantages. Hyundai’s approach-evolving a popular model rather than reinventing the wheel-appears to resonate strongly.
As more automakers electrify their lineups, the Excellence LR’s formula-combining familiar strengths with EV-specific innovations could become a blueprint for mainstream electric vehicles. For now, it stands as a compelling option for those ready to embrace electric mobility without compromises.