New Hyundai i20 Magna Executive Launched At ₹7.50 Lakh: Why It Matters
Hyundai has added a new variant to its premium hatchback lineup with the launch of the i20 Magna Executive. Priced at ₹7.50 lakh (ex-showroom), this model aims to make the i20 experience more accessible without compromising on essential safety and convenience features. Positioned smartly within the range, the Magna Executive seeks to offer the right mix of value, style and functionality for urban car buyers.
Making Premium Features More Affordable
The Magna Executive slots into the entry-level space of the i20 lineup but comes with several features that were previously seen only on higher trims. Most notably, it includes six airbags as standard, addressing the growing concern for safety in the small car segment.
Hyundai has also added Electronic Stability Control, Vehicle Stability Management and Hill-start Assist Control, making it one of the few cars at this price point to offer such a safety suite.
You will also get R15 wheels with full wheel covers, a digital instrument cluster with a TFT multi-information display and a tyre pressure monitoring system. These additions indicate Hyundai's effort to balance cost with desirability and keep the i20 competitive against newer rivals.
Gearbox Options Expanded
Hyundai has also extended the iVT automatic transmission option to the regular Magna variant, which is now available at ₹8.88 lakh. This gives buyers more flexibility in choosing between manual and automatic without being forced to opt for top-end trims.
For many urban users looking for convenience in city driving, this is a welcome move and could shift buyer interest from traditional manual-first variants to automatics even at mid-level pricing.
Upgrades to the Sportz (O) Variant
Alongside the launch of the Magna Executive, Hyundai has enhanced the Sportz (O) variant as well. It now features a smart key with push-button start, a Bose premium 7-speaker audio system and a smart electric sunroof.
This allows Hyundai to position the Sportz (O) as a semi-premium offering within the segment, appealing to tech-savvy buyers looking for more creature comforts without stretching their budget to the Asta range.
Additionally, Hyundai has introduced a new 25.55 cm touchscreen infotainment system with wireless Apple CarPlay and Android Auto, along with a rear camera. While not factory-fitted, it is being offered as a genuine accessory at ₹14,999, complete with a three-year warranty. For those who want connectivity and convenience but are budget-conscious, this modular approach could prove to be quite popular.
i20’s Legacy and the Future
The i20 has been a familiar name on Indian roads for over 15 years and has sold more than 1.4 million units so far. Known for its sharp design, well-appointed interiors and class-leading features, it continues to enjoy a loyal customer base even as competition in the segment intensifies. The latest move to introduce the Magna Executive trim aligns with a growing demand among younger and first-time car buyers who want a modern car with enough features but are still price-sensitive.
The updated i20 range now stretches from ₹7.50 lakh for the Magna Executive MT to ₹9.99 lakh for the Sportz (O) iVT. By offering variants that cater to both cost-conscious buyers and those looking for an enhanced feature set, Hyundai is trying to solidify its foothold in the premium hatchback market, especially at a time when compact SUVs are gaining popularity.
In a market where even entry-level buyers are expecting more than just basic transportation, Hyundai’s approach with the new i20 variant seems well-calibrated. The Magna Executive may not change the game entirely, but it could give the i20 lineup a much-needed boost among value-seeking buyers who still want a taste of premium.