Hyundai’s April Surprise: Big Discounts Across Its Entire Line-Up

In a move that breaks from the industry trend, Hyundai Motor India has rolled out aggressive discounts across its model range for April 2025. At a time when most carmakers are hiking prices to offset rising input costs, Hyundai is bucking the trend by making its vehicles more accessible. From hatchbacks to premium electric vehicles, the Korean carmaker’s latest offers span a wide price range, making this month an opportune moment for buyers looking to make a purchase.

What’s on Offer?

At the top of the list is Hyundai’s flagship electric vehicle, the Ioniq 5. Buyers of the MY2024 model can enjoy discounts of up to ₹4 lakh, bringing the ex-showroom price down from ₹46.30 lakh to ₹42.30 lakh. With a certified range of over 600 kilometres, the Ioniq 5 becomes a more compelling option for those considering a premium EV.

For budget-conscious buyers, the Grand i10 NIOS remains an attractive hatchback. With combined offers adding up to ₹78,000, this car becomes even more affordable for first-time buyers and those looking for a second car.

The i20 N-Line, Hyundai’s sportier hatch, comes with total benefits of ₹75,000—including cash discounts and exchange bonuses. It's a solid choice for enthusiasts wanting a bit more punch without stretching their wallets too far.

Those looking at SUVs can consider the Exter, which is now available with discounts of up to ₹60,000 on MY2024 units. The Venue, one of Hyundai’s most popular compact SUVs, carries offers of up to ₹70,000, while the Verna sedan comes with benefits worth ₹65,000.

Why This Matters Now

While most manufacturers have raised prices by 2–4% in April to counter increasing raw material and operational costs, Hyundai has chosen to go the other way. This approach serves multiple purposes. Firstly, it helps clear inventory of 2024 models to make room for new arrivals. More importantly, it offers relief to car buyers who are already feeling the pinch of inflation.

By offering discounts instead of price hikes, Hyundai is positioning itself as a brand focused on customer value—particularly for those in the market for an upgrade but hesitant due to rising prices.

Standing Out in a Crowded Market

Compared to its rivals, Hyundai's offers are both wide-ranging and generous. Tata Motors, for instance, is offering up to ₹1 lakh off on its Tiago EV and around ₹50,000 on the Nexon EV. Mahindra has discounts of up to ₹4 lakh on the XUV400 EV, matching Hyundai’s Ioniq 5 offer, but has fewer schemes across other models.

Maruti Suzuki has decent discounts on select cars like the Grand Vitara and Invicto, but these are more limited in scope. Kia is offering significant price cuts—up to ₹22 lakh on its EV6—but these are aimed at a niche audience shopping for premium EVs. Honda, meanwhile, has stayed modest with benefits that rarely go beyond ₹75,000.

Where Hyundai really scores is in the middle—the volume segments. Whether it’s hatchbacks like the Grand i10 NIOS or SUVs like the Venue and Exter, the company is offering something for everyone. Buyers don’t have to stretch into premium territory to enjoy meaningful savings.

What Buyers Should Keep in Mind

These April discounts are mostly on MY2024 stock, so availability may vary by dealership. But this also means that buyers could negotiate even more aggressively, especially if they’re willing to compromise on variant or colour. The combination of cash discounts and exchange bonuses makes upgrading from an older car smoother and more cost-effective.

Hyundai’s ongoing discount strategy also enhances the overall value proposition of its models—especially in the context of other brands passing on rising costs to buyers.

Final Thoughts

Hyundai’s discount campaign for April 2025 is one of the boldest price-focused strategies we’ve seen in recent months. At a time when most manufacturers are looking to safeguard margins, Hyundai is focusing on driving volumes—and potentially gaining market share in the process.

For buyers across different segments, whether you're eyeing an EV, a compact SUV, or a reliable hatchback, this could be the best time in months to walk into a Hyundai showroom. While the offers won’t last forever, the value on the table right now is hard to ignore.