Mahindra: Refer A Friend For XEV 9e, BE6, Get 5 Free Services And Accessories

Mahindra has rolled out a referral scheme for its electric SUVs, the XEV 9e and BE 6. The plan gives existing owners the chance to earn free servicing and accessory packages when they successfully refer new buyers. It is among the most direct loyalty offers currently seen in the electric SUV space.

How The Rewards Work

The programme is structured around the number of successful referrals. After the first one, owners receive up to three years or 30,000 kilometres of free general service, covering parts and labour.

They also get one free enrichment package that includes a mix of interior and exterior accessories. The benefits rise with the second referral. At that stage, coverage extends to four years or 40,000 kilometres, and two enrichment packages are unlocked. The highest reward comes after the third referral: five years or 50,000 kilometres of free general service along with three enrichment packages.

Routine maintenance is the focus of this coverage

Running repairs, unscheduled breakdown visits, or add-on services requested by the customer remain outside the scope. This limitation ensures the programme manages costs while still giving owners tangible benefits.

Why Mahindra Is Doing This

The referral plan comes at a time when Mahindra is scaling up production of its electric SUVs. The company has set a first-phase target of 5,000 units a month. Instead of depending only on advertising spends, Mahindra is using its customer base to help sustain demand.

There are already more than 20,000 owners of the XEV 9e and BE 6. These buyers came in after record bookings earlier this year, when Mahindra received orders worth ₹8,472 crore on day one. Sales topped 20,000 units in five months, showing clear initial acceptance of the models. The referral scheme builds on that base, using owner advocacy to draw in fresh customers.

Friendly Advice Matters

In the electric vehicle segment, new buyers often seek reassurance about performance, charging, and long-term costs. Talking to existing owners helps them make up their minds. Mahindra’s scheme formalises this process by rewarding those conversations with free service and accessories.

From a business standpoint, referrals tend to bring in stronger leads. Someone who comes through a friend or family connection usually has higher purchase intent. This can improve conversion rates compared to leads generated through standard marketing.

Referrals Get You Accessories Too

The enrichment packages bundled into the programme go beyond free servicing. These packages typically include functional and cosmetic accessories that allow owners to personalise their SUVs. In a segment where many buyers view their vehicles as lifestyle choices, this adds further appeal.

The programme also has a time limit, which creates urgency. Existing owners need to act quickly if they want to take advantage of it. This keeps the scheme sharp and concentrated rather than turning into an ongoing expectation.

For prospective buyers, the referral programme means extra motivation to choose the XEV 9e or BE 6. The chance of up to five years of free servicing can reduce running costs noticeably. For existing owners, the progressive structure encourages more than one referral, creating momentum instead of one-off activity.

The final outcome will depend on how satisfied current owners are and whether they actively recommend their SUVs. With strong early sales and a structured incentive in place, Mahindra has set the stage for significant referral activity in the months ahead.