Maruti Grand Vitara Is India's FASTEST Selling Mid-Size SUV: Details

Maruti Suzuki India Limited (MSIL) has pulled off a major feat in the fiercely competitive mid-size SUV space. Its flagship offering, the Grand Vitara, has clocked cumulative sales of over 3 lakh units within just 32 months of its launch. Introduced in September 2022, the SUV has rapidly climbed the sales charts, setting a new pace for hybrid and petrol-powered SUVs alike.
The Grand Vitara’s soaring popularity is no fluke. A big reason behind its success is the rising demand for hybrid powertrains in India. Maruti’s bet on the strong-hybrid variant has clearly paid off, with that version alone posting a significant 43% year-on-year growth in FY2024-25. As fuel prices continue to pinch and awareness of eco-friendly tech increases, more customers are gravitating towards efficient yet practical options like the Grand Vitara.
Another contributing factor is the diversity in powertrain options. Maruti Suzuki has played its cards wisely by offering a 1.5-litre mild-hybrid petrol engine and a more advanced 1.5-litre strong-hybrid system that combines a petrol engine with an electric motor.
For customers seeking adventure and off-road capability, the availability of Suzuki’s ALLGRIP SELECT 4x4 system paired with a 6-speed automatic transmission further boosts its versatility. This combination has helped the Grand Vitara appeal to both urban commuters and lifestyle buyers alike.
Maruti hasn’t rested on its laurels when it comes to features either. The 2025 Grand Vitara builds upon its initial package with enhancements aimed at both tech lovers and family buyers. A panoramic sunroof now comes standard across more variants, while premium touches like ventilated front seats, a powered 8-way adjustable driver’s seat, a 9-inch SmartPlay Pro+ infotainment unit with wireless connectivity, and a 360-degree camera system make the cabin feel thoroughly modern.
Safety hasn’t been ignored either. The Grand Vitara offers six airbags, Electronic Stability Program (ESP), Hill Hold Assist, and a robust platform that complies with all current crash safety norms. These features have helped position it as a well-rounded SUV that doesn’t just rely on style or fuel economy to attract buyers.
Marking the 3 lakh sales milestone, Maruti Suzuki has launched a fresh television campaign titled ‘Driven by Tech.’ The ad film smartly weaves in everyday use-cases of both the Strong Hybrid and ALLGRIP variants, showcasing how the SUV can tackle everything from city traffic to challenging terrain. The narrative focuses on users who are tech-driven in their daily lives, underlining the Grand Vitara’s position as a forward-thinking, practical vehicle.
The timing of the campaign isn’t incidental. With multiple competitors jostling for attention in this crowded segment, maintaining brand recall and emotional connect is critical. Maruti’s storytelling approach positions the Grand Vitara as not just a machine, but a companion for aspirational and ambitious consumers who demand more from their vehicles.
The Grand Vitara’s rapid climb to the 3 lakh mark sends a clear message: Indian buyers are ready to embrace hybrids, and Maruti Suzuki is more than capable of delivering in this evolving space. What’s even more impressive is that the Grand Vitara is playing in a segment packed with high-performing rivals from Hyundai, Kia, Honda, and others. Yet, it has carved out a loyal customer base and is showing no signs of slowing down.
Going forward, Maruti’s success with the Grand Vitara could serve as a blueprint for future launches. With the EV transition still in its early stages in India, strong hybrids offer a smart middle ground. And in the Grand Vitara, Maruti seems to have found just the right mix of style, substance and technology to stay ahead of the curve.