Mercedes-Benz Announces Up To Rs 10 Lakh Price Cuts!

Mercedes-Benz has reduced prices across its Indian portfolio following the GST Council’s restructuring of taxes on luxury cars. The new flat 40 percent rate, effective September 22, has allowed the company to slash ex-showroom prices by 5–8 percent, translating to reductions of Rs 5–10 lakh depending on the model.

E-Class Leads the Price Drop

The E-Class Long Wheelbase, one of Mercedes’ most popular models in India, has seen big cuts.

• E200 Petrol: Now Rs 78.5 lakh, down from Rs 84.7 lakh (reduction of Rs 6.2 lakh).

• E220d Diesel: Now Rs 80.5 lakh, down from Rs 86 lakh (reduction of Rs 5.5 lakh).

• E450 4MATIC AMG Line: Now Rs 91.7 lakh, down from Rs 97.9 lakh (reduction of Rs 6.2 lakh).

The price realignment makes the E-Class more competitive against BMW’s 5 Series and Audi’s A6, especially as Mercedes enters the festive season with additional finance schemes.

Entry-Level Mercs Become More Accessible

The GLA, Mercedes’ entry SUV, and the A-Class Limousine also benefit from the revised tax rate. While final variant-wise figures vary, average cuts are in the Rs 4–5 lakh range. This positions them closer to the top trims of premium mainstream cars, potentially drawing in first-time luxury buyers.

The GLA’s reduction is especially important, as it serves as a key gateway product. By lowering its starting point, Mercedes can widen its base to younger professionals and customers in tier-2 cities looking to upgrade from premium hatchbacks and SUVs.

Mid-Range Models Gain Stronger Value

Mercedes has also cut prices of mid-tier offerings like the C-Class and GLC SUV. These are core competitors to the BMW 3 Series, BMW X3, and Audi Q3/Q5, where even small price changes influence purchase decisions.

• C-Class: Average reductions of Rs 5–6 lakh across trims.

• GLC SUV: Average reductions of Rs 6–7 lakh.

Given recent updates to both models, the new pricing strengthens their appeal in the executive car and premium SUV categories, segments that often see cross-shopping between German brands.

Flagship Models See the Largest Absolute Cuts

At the top end, the S-Class and Maybach models have seen the most substantial rupee savings.

• S-Class variants: Reductions of up to Rs 10 lakh depending on trim.

• Mercedes-Maybach line-up: Price drops of a similar scale, with savings in double digits thanks to high base prices.

For ultra-luxury buyers, percentage cuts may seem modest, but absolute savings of Rs 8–10 lakh are significant enough to influence buying decisions. These adjustments arrive just as the segment heads into its strongest sales quarter of the year.

What It Means for Buyers

The GST-driven cuts mean customers now pay noticeably less across the Mercedes-Benz range:

• Entry models are more accessible,

• Mid-range sedans and SUVs gain sharper value, and

• Flagships see rare reductions in crore-plus territory.

Combined with the company’s Dream Days campaign, which offers EMIs starting at 1 percent of ex-showroom price and enhanced trade-in values, Mercedes is aiming to convert pent-up demand into bookings during the festive period.

For buyers comparing options, the before-and-after prices are likely to carry more weight than marketing schemes. With reductions ranging from Rs 4 lakh to Rs 10 lakh depending on the model, Mercedes-Benz has put clear numbers on the table at exactly the moment when luxury car buying peaks.