MG Motor Lines Up Big August Discounts: Upto Rs. 4 Lakh Off
As the monsoon season peaks and the festive period beckons, MG Motor has rolled out one of its most comprehensive discount campaigns this August, offering savings of up to Rs 4 lakh across its entire portfolio. The Chinese-owned, British-origin brand, now owned by JSW MG Motor India, is celebrating its sixth anniversary with attractive pricing that spans electric vehicles and traditional petrol-diesel offerings.
The Big Picture: Rs 4 Lakh Headline Grabber
The most substantial savings come on the full-size Gloster SUV, where buyers can secure benefits worth Rs 4 lakh. This flagship model leads the discount brigade, making the premium seven-seater more accessible to families seeking luxury without the usual premium price tag.
The campaign covers MG's core models: the compact Comet EV, mid-size Astor, versatile Hector range, electric ZS EV, and the premium Gloster. Each model comes with varying discount structures that combine direct price cuts, exchange bonuses, loyalty rewards, and corporate benefits.
Comet EV: Small Car, Sizeable Savings
The entry-level Comet EV, positioned as the country's most affordable electric vehicle, offers savings up to Rs 56,000. The 2024 model variants including Excite FC and Exclusive FC receive Rs 28,000 as cash discount alongside additional loyalty and corporate bonuses totalling Rs 56,000. The newer 2025 model year units see slightly trimmed benefits at Rs 56,000 for Excite FC, Exclusive FC, and Blackstorm variants, whilst Excite and Exclusive variants get Rs 28,000 savings.
This pricing strategy reflects MG's push to clear older inventory whilst maintaining competitive pricing on newer stock. The Comet EV's positioning becomes even sharper against rivals like the Tiago EV when these discounts are factored in.
Astor: Mid-Size Value Proposition Enhanced
The Astor compact SUV receives benefits worth Rs 35,000, specifically targeting the Petrol MT Sprint variant through loyalty and corporate bonuses. This represents a more modest but meaningful reduction for buyers in the hotly contested compact SUV segment where every rupee counts.
The discount structure here focuses on customer retention through loyalty bonuses rather than aggressive cash cuts, suggesting MG views the Astor as strategically positioned against competitors like the Creta and Kushaq without requiring dramatic price adjustments.
Hector Range: Substantial Family SUV Savings
The Hector family witnesses the most complex discount structure with savings reaching Rs 40,000. However, the true story emerges in the temporary price reductions being offered across variants. As part of the anniversary celebrations, MG has implemented direct price cuts rather than just promotional discounts.
The Hector Sharp Pro 1.5P MT variant sees a massive Rs 2.14 lakh reduction from its regular price, whilst the Snowstorm and Blackstorm editions receive cuts approaching Rs 2 lakh. The six-seater Hector Plus witnesses even steeper reductions, with the Sharp Pro 1.5P MT variant dropping by Rs 2.30 lakh.
These aren't traditional dealer-level incentives but manufacturer-level price adjustments, making the Hector range significantly more competitive against established players like the Safari and XUV700.
ZS EV: Electric SUV With Electric Savings
The ZS EV presents a tale of two discount approaches. The base Executive variant receives the largest benefit package worth Rs 1.34 lakh, comprising Rs 94,000 cash discount plus additional bonuses. Other variants in the range receive more modest Rs 40,000 benefits.
This aggressive pricing on the entry variant suggests MG's strategy to make electric SUV ownership more accessible whilst the premium variants maintain their positioning. The ZS EV faces increased competition from newer electric SUVs, making these discounts crucial for maintaining market relevance.
Gloster: Flagship Gets Flagship Discounts
At the premium end, the Gloster receives dealership-level benefits reaching Rs 3.50 lakh, though the headline Rs 4 lakh figure includes additional incentives and exchange bonuses. This substantial reduction addresses the Gloster's challenge in a segment dominated by established luxury brands.
The discount structure here relies heavily on exchange bonuses and loyalty programmes, suggesting MG is targeting existing customers looking to upgrade whilst attracting conquest buyers from other premium brands.
The Fine Print: Understanding Discount Components
These August offers combine multiple benefit streams rather than simple cash discounts. Exchange bonuses form a significant component, requiring buyers to trade existing vehicles. Loyalty bonuses reward existing MG customers, whilst corporate discounts target fleet buyers and employees of partner companies.
Cash discounts provide immediate price reductions, but the total benefit figures require buyers to qualify for multiple schemes. Stock availability affects actual benefits, with MY2024 models typically receiving higher incentives than newer MY2025 inventory.
For buyers, these offers present genuine value, particularly on models like the Hector where price cuts exceed traditional discount levels. The ZS EV benefits address electric vehicle adoption barriers, whilst Gloster discounts make premium motoring more accessible.