1 In 3 Electric Cars Sold In India Is A MG Windsor: What Makes It Super Popular
The MG Windsor EV has pulled off something rare in the Indian electric vehicle market - it has managed to be both aspirational and practical. Since its launch in September 2024, it has already crossed the 23,000-unit mark in just seven months, helping JSW MG Motor capture a commanding 33 percent share of the EV space. While Tata Motors still leads on paper, the Windsor’s sharp rise is a signal that buyers are responding to more than just brand familiarity. This is a car that’s been designed, priced, and positioned with remarkable clarity.
Comfort You Can Feel. Not Just Read About
Step inside the Windsor and you immediately understand one of its biggest draws: the sheer sense of space. MG has got the packaging right. Rear seat comfort in particular feels like a standout.
The recline angle, legroom, and headroom collectively give it a sense of airiness that’s usually missing in compact EVs. If you spend a lot of time in the back seat, this one will surprise you mostly in a good way.
It’s not just about people space either. With a 604-litre boot, this is an EV that doesn’t make you choose between luggage and passengers. That makes it a genuine family car, not just a city commuter dressed up as one.
Street Presence That Adds Credibility
The Windsor doesn’t try too hard with styling gimmicks. Its dimensions do the talking - just under 4.3 metres long, nearly 1.9 metres wide, and with a wheelbase of 2,700 mm. On the road, it has a maturity to its stance that reinforces its role as a proper crossover. The 186 mm ground clearance also gives it a practical edge in cities with unpredictable road surfaces.
This kind of presence matters, especially when first-time EV buyers are still judging cars by ICE-era standards. The Windsor feels like a car that belongs.
Reliability Matters
One of the more interesting undercurrents around the Windsor has been how quickly it has earned a reputation for reliability. Several early buyers, especially those switching from other electric brands, say they were drawn to MG because of its past record with the ZS EV. That impression has only strengthened with the Windsor.
The lifetime battery warranty adds a layer of assurance that buyers have responded to. In a segment where long-term durability is still a worry, MG’s approach seems to be winning trust. Anecdotally, there’s also less chatter around niggles or service issues, which is saying something in this fast-growing category.
Pricing That’s Not Just Smart But Disruptive
Where MG has really shaken things up is with its Battery-as-a-Service (BaaS) model. A sub-₹10 lakh price tag for the car, with battery usage billed separately, has opened doors for buyers who were previously priced out of the EV conversation. It’s an idea that could have backfired but hasn’t.
For those who prefer full ownership, MG hasn’t ignored them either. The Excite and Exclusive variants, starting at ₹13.99 lakh and ₹14.99 lakh respectively (ex-showroom), feel well-specced for their price. The flexibility in the pricing structure has widened the Windsor’s appeal, without making it feel like a compromise at either end. While the top-end MG Windsor Pro is priced at Rs. 18.1 lakh, MG has also smartly introduced the Exclusive Pro trim that's Rs. 85,000 cheaper.
Features That Genuinely Add Value
Tech and feature lists often sound better on paper than they feel in use. But in the Windsor’s case, the highlight features genuinely hold up. The 15.6-inch touchscreen is crisp and easy to use. Wireless smartphone connectivity works without fuss. The panoramic sunroof, ventilated seats, and Level-2 ADAS features [available in Windsor Pro] may not be must-haves, but they collectively help the Windsor punch above its price point.
We think that even the performance, 134 BHP and 200 Nm of torque, is well-judged. It’s not sporty, but it’s smooth, predictable, and quiet. For the average user, that’s a more valuable mix than raw numbers. The real-world range is another tick. While the ARAI-certified figure is 332 km, many owners report getting comfortably past the 250 km mark in mixed conditions, which is more than adequate for urban and semi-urban use. The Pro goes a step further, with a 52.9 kWh battery and a claimed range of 449 Kms.
A Growing Footprint. And Growing Confidence
The Windsor’s steady sales growth tells its own story. From just over 3,100 units in October to nearly 3,800 in December 2024, the curve is heading in the right direction. In the past four months, Windsor sales have averaged over 3,000 monthly units, making it one of India's highest selling electric cars. More importantly, it has overtaken MG’s own ICE models in monthly volumes. That’s a strong indicator of not just consumer demand, but also brand confidence in the product.
We are Not Surprised
The MG Windsor may not make headlines every week, but its impact is hard to ignore. It’s one of the few EVs in India today that feels genuinely well-rounded. As a spacious, priced smartly, loaded with meaningful features, and backed by a solid warranty crossover, it ticks more boxes than most rivals.
As the Indian EV market matures, products like the Windsor will likely set the tone. It’s not about being radical or futuristic. It’s about understanding what Indian buyers actually want, and delivering it without drama. And that, more than anything else, explains why the Windsor is finding the traction it is.