65 % of MG's Sales Comes From A Single Car Model!
MG Motor India has quietly crossed a major milestone in its electric vehicle journey. In 2025, nearly 65% of the company’s total car sales are being driven by just one model—the MG Windsor EV. This compact electric crossover has not only redefined MG’s brand image but has also carved out a significant share in India’s fast-growing EV market, placing the carmaker firmly behind Tata Motors in the electric segment.
Windsor's Rise: From Newcomer to Bestseller
Launched in September 2024, the MG Windsor didn’t take long to make its mark. Within six months, it had become the company’s fastest-selling model, clocking over 20,000 units in cumulative sales.
On average, the Windsor now contributes 3,000 to 4,000 units per month—more than half of MG’s overall sales in India. That’s a sharp turnaround for a company that once relied heavily on petrol and diesel models like the Hector and Gloster. So what’s driving this rapid success? MG’s aggressive pricing strategy is at the heart of it.
The Windsor was introduced at ₹13.5 lakh (ex-showroom), placing it just above the Tata Nexon EV but well below the Mahindra XUV400. Buyers seeking an even more budget-friendly option can opt for the Battery-as-a-Service (BaaS) plan, where the car is priced at ₹9.99 lakh (excluding the battery), with a ₹3.5/km battery rental.
This move has made the Windsor far more accessible to middle-class and first-time EV buyers. But it's not just about price. The Windsor offers a clever mix of practicality and modern features.
Its crossover-MPV shape means 604 litres of boot space, reclining rear seats, and enough room to double up as a family car or daily commuter. Inside, the cabin is feature-packed, with a 15.6-inch touchscreen, panoramic sunroof, ventilated seats, and connected car tech that feels modern without being overwhelming.
A Serious Challenger to Tata’s EV Dominance
The Windsor’s success has shaken up the EV segment. In March 2025, MG Motor recorded 3,889 retail sales, capturing a 31% share of the EV market, just behind Tata Motors’ 38%. This is especially significant considering MG’s electric growth has come largely from one model. The year-on-year growth numbers say it all—while Tata’s EV sales dipped by 34%,
MG’s surged by over 200%. Interestingly, the Windsor isn’t just popular in metros. It has found takers in smaller cities and emerging urban areas, which were previously considered less favourable for EVs due to charging infrastructure limitations. MG’s strategy of offering accessible pricing with a practical design seems to have broken those barriers.
Real-World Performance: Practicality Over Power
MG has positioned the Windsor as a no-nonsense electric car—reliable, efficient, and easy to live with. It uses a 136 hp motor paired with a 38 kWh LFP battery, offering a claimed range of 332 km (MIDC). Real-world usage suggests between 250–280 km in city conditions, and 230 km on mixed routes—more than adequate for most urban and suburban users.
For charging, MG provides options suited to both home and public use: DC fast charging gets you from 0–80% in around 55 minutes, while AC charging at home takes about 6.5 hours for a full charge. Multiple drive modes—including Eco+, Eco, Normal and Sport—allow drivers to adjust performance as per need, though the Normal mode strikes the best balance between range and responsiveness.
However, the car isn’t perfect. Some users have pointed out the firm rear suspension, a lack of physical buttons for basic controls, and the absence of ADAS features. But with an efficiency of 8.6 km/kWh and running costs as low as ₹0.8 to ₹1.2/km, most buyers are happy to overlook these trade-offs.
What the Windsor Means for MG’s Future
The Windsor’s strong performance has rapidly accelerated MG’s shift towards an electric-first strategy. EVs now make up 60% of MG’s monthly sales, up from 50% the previous year. The brand is targeting 65% EV share by end-2025, with the Windsor continuing to lead and upcoming launches like the Cyberster electric roadster on the horizon. But there are challenges ahead. Tata’s upcoming Curvv EV and Mahindra’s XUV.e9 are both expected to enter the ₹15–20 lakh segment soon. If they offer compelling value, MG will need to ensure its entire portfolio—not just the Windsor—stays competitive. Relying too heavily on a single model is a risk in any market.
The Windsor’s Price Strategy: Breaking the Mould
At the core of the Windsor’s appeal is its clever pricing strategy, which makes EV ownership feel less intimidating. The BaaS plan, in particular, is a game-changer—reducing the upfront cost by up to 40% compared to standard EVs. Even after a ₹50,000 price increase in April 2025, the Windsor’s base variant at ₹13.99 lakh (with battery) remains more affordable than many rivals.
Its closest competitors struggle to match it on both space and features. For instance, the Nexon EV offers a smaller cabin and lacks a sunroof in lower variants. The Mahindra XUV400, while powerful, falls behind in terms of tech and interior quality. Despite being slightly more expensive than the base Nexon, the Windsor’s roomier cabin, reclining rear seats, and tech-loaded interior more than justify the price tag.
Running Costs That Work for Indian Families
For Indian buyers—especially families and ride-hailing drivers—the low cost of ownership is a major draw. The Windsor runs at ₹0.8 to ₹1.2/km, compared to ₹8–10/km for a petrol SUV. Over time, this adds up to serious savings, making the Windsor not just cheaper to buy, but cheaper to live with too. Its sales numbers reflect that value. In Q4 2024 alone, the Windsor accounted for nearly 10,000 units, making up 49% of MG’s total sales for the quarter. By the end of the year, it had even outsold the Tata Nexon EV, consistently recording over 3,000 monthly units.
More Than Just a Bestseller
The Windsor has become more than just a successful model—it’s the centrepiece of MG’s EV ambitions. Its winning formula of affordability, space, and sensible features has made it the go-to electric SUV for Indian buyers looking to make the switch. But to maintain this momentum, MG will need to expand its EV portfolio and continue innovating. For now, though, the Windsor is proof that one well-executed product can change a brand’s fortunes—and influence an entire segment.