MG Windsor Prices Hiked: Hector, Astor Get Price Cuts

MG Motor has once again revised the prices of its Windsor electric SUV, with select variants seeing an increase of up to ₹15,000. This marks the fifth adjustment since the EV's launch a year ago, although the changes remain modest. The base variant and the mid-range version with the larger battery remain unaffected, keeping the entry price steady at ₹14 lakh.

A Steady Hand on Windsor Pricing

Since its debut at ₹13.50 lakh, the Windsor's pricing has seen only measured changes. Early 2025 saw a jump to ₹14 lakh, with minor revisions across specific variants following in May and now again in August. The top-end Pro variant, for instance, has moved from ₹17.50 lakh at launch to ₹18.39 lakh over the course of the year. Each increase has been incremental, with the most recent one being just ₹8,000 for the Pro trim.

MG appears to be maintaining a careful approach to pricing its EVs, especially in the volume-driven lower and mid-variants. While pricing is always a sensitive topic in the electric vehicle segment, which is still in its early adoption stage, the consistency shown in Windsor’s price management suggests MG is aiming for long-term positioning rather than short-term correction.

Bigger Adjustments in ICE Models

In contrast to the Windsor's stable pricing journey, MG’s internal combustion engine (ICE) portfolio has seen more dramatic changes. The Astor compact SUV has gone through four revisions in eight months, with price swings as high as ₹1.30 lakh in April and reductions of up to ₹2.03 lakh in August. The larger Hector and Hector Plus models also saw August price cuts of ₹1.87 lakh and ₹2.03 lakh respectively.

These larger adjustments likely reflect a different kind of market challenge. With growing competition in the midsize and full-size SUV segments and increasing preference for feature-rich alternatives, MG appears to be recalibrating the value proposition of its ICE vehicles to align more closely with market demand and improve showroom traction.

Navigating EV Competition and Customer Expectations

The Windsor sits in a space where pricing discipline matters. Buyers considering EVs are not just comparing range and tech features, but also the long-term value and stability offered by the brand. Price-sensitive customers, especially those looking at the ₹14 lakh to ₹16 lakh range, tend to plan purchases carefully and expect fewer surprises post-booking.

By holding off on increasing prices for the base and mid-variants, MG seems to recognise this behaviour and is working to maintain appeal in the core part of the Windsor’s line-up. The Pro variant, despite its slightly higher pricing, continues to offer the full feature set and is positioned as the premium choice for buyers seeking more comfort and tech.

Hot Selling EV

The Windsor’s pricing pattern so far signals an effort to build credibility in a competitive EV market. Its rival set includes not only electric SUVs from newer brands but also conventional petrol and hybrid options from mainstream players. While EV infrastructure continues to improve, buyers still weigh pricing stability as a factor in their final decision.

MG’s regular yet small adjustments to the Windsor show that the company is responding to evolving costs and market feedback without losing focus on consistency. In contrast, the heavier price movements in the ICE portfolio suggest a more immediate need to boost sales and remain competitive.

MG’s challenge will be to maintain this balance. For EVs like the Windsor, restrained pricing changes help reinforce customer trust. For the ICE range, sharper price corrections may be necessary in the short term to improve performance.