MG ZS Electric SUV Prices Slashed By ₹4.45 Lakh: Now Cheaper Than Windsor Pro

JSW MG Motor India is celebrating its sixth anniversary with a bang by announcing a significant price cut on the MG ZS EV, one of the earliest premium electric SUVs in the country. With a limited-period offer across the entire variant range, MG’s move signals not only a celebration but also a strong push to make electric mobility more mainstream.

Deep Discounts with a Strategic Intent

The most striking update is the reduced ex-showroom prices for all four variants of the ZS EV. While the entry-level Executive trim now starts at ₹16.75 lakh (down marginally from ₹16.88 lakh), the real head-turners are the higher variants. In comparison, the most affordable Windsor Pro costs ₹17.25 lakh for the Exclusive trim.

The top-end MG ZS Essence, previously priced at ₹24.93 lakh, now carries a tag of ₹20.49 lakh, making for a staggering ₹4.45 lakh discount. Even the Exclusive Plus has seen a significant markdown of ₹4.15 lakh, while the Excite Pro variant now costs ₹18.49 lakh, down from ₹18.98 lakh.

These discounts are not bundled as add-ons like exchange bonuses or corporate benefits. Instead, they represent direct ex-showroom price reductions, which means customers don’t need to navigate fine print or fulfil extra eligibility criteria to access the benefits. This makes the offer transparent and especially appealing to new EV buyers.

MG’s Broader Electric Push

This anniversary offer on the ZS EV complements MG’s broader strategy of making EVs more accessible. The company already has two more electric models, Comet EV and Windsor, that are positioned at relatively affordable price points. With the ZS EV now being offered at a sharply reduced price, MG has positioned its entire electric line-up to cater to a wide spectrum of customers, from first-time EV users to those seeking a feature-rich, spacious electric SUV.

The timing also matters. EV adoption in India is steadily rising, especially in metro cities. However, price has remained one of the biggest barriers for those looking to upgrade from internal combustion engine (ICE) vehicles to EVs. MG’s price cut addresses this issue head-on, especially for customers who are put off by the premium positioning of other electric SUVs.

An Anniversary That Means Business

MG’s India journey over the past six years has been marked by a series of bold product launches. From the Hector, the country’s first Internet SUV, to the ZS EV and Astor with advanced AI features, MG has consistently attempted to differentiate itself through technology and early adoption of global trends.

The ZS EV, in particular, has played a pivotal role. When it was launched, the EV space in India was still in its infancy. MG’s early bet paid off, and the ZS EV has remained one of the most recognised electric SUVs in the country. By offering steep discounts now, MG is not only celebrating its journey but also doubling down on the ZS EV’s role as a volume driver in its portfolio.

According to company officials, the decision to drop prices stems from increased manufacturing efficiencies and a desire to reward customer loyalty. It’s also a calculated attempt to keep the ZS EV relevant in the face of newer rivals entering the electric SUV space till the its replacement, the ES5 arrives. The ES5 is scheduled for an end-2025 launch, and the ZS' heavy discounts could be a stock clearance maneuver from MG.

The Catch? Act Fast

This price cut is described as a limited-period offer, which means customers looking to take advantage will need to act quickly. MG has not specified the exact end date for the scheme, but given its current push to consolidate its EV standing in India, the campaign is likely intended to clear inventory or boost short-term sales momentum.

In an increasingly competitive EV market, MG’s bold pricing move with the ZS EV could be a signal of things to come. As the brand continues its local manufacturing push under the JSW partnership, such aggressive pricing strategies might become more frequent.

For now, those considering a premium electric SUV have a rare window of opportunity to get in at a significantly lower cost.