Range Rover SV Masāra Edition Launched in India - Only 12 Exist Worldwide

Range Rover has introduced a new special edition in India, and it is unlike anything the brand has offered before. Called the SV Masāra Edition, this is a model that steps away from global templates and instead draws inspiration from Indian heritage. Only 12 units of this bespoke version will be built, and all of them are meant for India.

This is not just about rare paintwork or limited badges. It’s about storytelling through design. And in this case, the story is rooted in something much older than the Range Rover itself.

Inspired by Textile, Interpreted in Metal

The Masāra Edition takes its name from traditional Indian embroidery styles, particularly zardozi. These are textile patterns once reserved for royal attire and ceremonial garments, known for their rich use of threadwork and metallic detailing. Range Rover has reinterpreted that legacy in the language of modern luxury.

The cabin features a distinct pattern etched across multiple surfaces, including the dashboard and headrests. The centre console gets metallic detailing with a design that hints at gold leaf work.

The result is subtle but deliberate. It doesn’t overwhelm the senses, but it leaves an impression. Unlike many special editions that go heavy on visual drama, the Masāra takes a quieter approach.

The material palette is also different from what you’d find in a regular SV. There’s a mix of soft leather in deep tan shades, solid wood inserts, and finely brushed metals. The atmosphere is warm, not flashy, and it feels designed for long, unhurried journeys rather than making an entrance.

Mechanically Familiar, but That’s Not the Point

There are no performance changes under the hood. It runs the same 4.4-litre twin-turbo V8 found in the standard Range Rover SV, producing 523 horsepower. The platform remains the long-wheelbase version, with a focus on rear-seat comfort. Executive-class seating, deployable tray tables, and a near-silent cabin continue to be part of the package.

But none of that is what this edition is selling. It is not about driving dynamics or tech upgrades. It is about mood, detail, and the story behind the design. In a market full of feature comparisons and power figures, this is a product that asks a different question: do you want something no one else can have?

A Different Kind of Luxury Play

At ₹4.99 crore (ex-showroom India), the Masāra Edition is expensive, but that number is almost irrelevant to the kind of buyer Range Rover is speaking to. This is meant for collectors and long-time brand patrons. It is a car built around a concept rather than a specification sheet.

It also signals a shift in how ultra-luxury brands are thinking about limited editions. Instead of releasing globally themed variants, manufacturers are increasingly creating region-specific designs. The Masāra is one such attempt, and it shows that Range Rover sees cultural grounding as a way to deepen exclusivity.

For a brand that usually operates in a globalised design language, this move feels surprisingly personal.

So Who Is It For?

This edition isn’t targeted at someone upgrading from a regular Range Rover. It is meant for someone who already has one, possibly several, and is looking for something with emotional value. In that sense, the Masāra sits closer to an art object than a vehicle. Whether it is driven or displayed is up to the owner, but its purpose is to stand apart.

While this is unlikely to shift sales volumes or market dynamics, it does underline an important trend. Buyers of high-end vehicles are no longer looking just for performance or prestige. They want relevance, individuality, and increasingly, a connection to their own stories.

The Masāra Edition doesn’t make a loud statement. But for the right audience, it says exactly what it needs to.