Renault India Launches Nationwide Summer Service Campaign with Special Offers

Renault India has kicked off a week-long summer campaign that’s more than just your regular service check. Branded as the Renault Summer Camp, this nationwide initiative runs from 19 to 25 May 2025, blending essential vehicle maintenance with exclusive discounts, interactive activities, and customer rewards. Held across all authorised service centres, the campaign is designed to boost vehicle health while strengthening the company’s after-sales connect with car owners.

Servicing That Prepares Your Car for the Heat

With India heading into peak summer, Renault’s initiative couldn’t be better timed. Trained technicians will inspect critical components such as battery, brake fluid, air and cabin filters, engine cooling systems, and power steering fluids, ensuring your car is summer-ready.

A complimentary car top wash is included, along with diagnostics that aim to spot wear-and-tear issues before they snowball into expensive repairs. The focus is clearly on preventive care that enhances performance and extends vehicle life.

Real Savings for Car Owners

This isn’t just a feel-good event. In fact, there’s real money to be saved. Renault is offering:

• Up to 15% off on select parts

• 50% discount on accessories like seat covers and floor mats

• 15% off on labour charges and 10% off on engine oil replacement

• Special rates on roadside assistance, extended warranties, and Value-Added Services

For customers who’ve registered on the MY Renault app, there’s an additional 5% discount. Tyre-specific offers are also in the works and expected to be announced during the camp. For budget-conscious owners, this is a chance to lower their maintenance bills without cutting corners on quality.

It’s a Camp, Not Just a Service Visit

What sets this campaign apart is the effort to make servicing more engaging. Renault service centres are hosting do-it-yourself car care workshops and fun quizzes, turning what is usually a chore into a customer-friendly event. Winners can walk away with car care kits, vouchers, and Renault-branded merchandise. It’s a subtle but effective way of building loyalty - treat your customers like guests, not ticket numbers.

Reaching Deeper Into India

With 580 service touchpoints, including 210 Workshop on Wheels mobile units, Renault’s after-sales network is among the most accessible in the country. Whether in cities or remote towns, the brand’s service reach ensures that customers aren’t left stranded.

Francisco Hidalgo, Vice President of Sales and Marketing at Renault India, underlined this approach, noting that the summer camp is part of Renault’s mission to offer seamless, proactive after-sales care.

This campaign also complements Renault’s existing suite of customer-first offerings, such as SECURE (free roadside assistance), EASY CARE maintenance plans, and digital tools via the MY Renault app. Backed by the company’s large-scale manufacturing setup in Chennai, which produces up to 480,000 vehicles a year, Renault appears ready to scale both production and service capabilities.

Why It Matters Now

In a competitive car market, after-sales service is no longer an afterthought. With brands like Maruti Suzuki, Hyundai, and Tata Motors expanding their post-purchase ecosystems, Renault’s Summer Camp helps it stay relevant and competitive. Car buyers are becoming more discerning, not just looking at features and price tags, but also long-term ownership costs and service quality.

By turning servicing into a value-driven experience, Renault is tapping into a key trend: cost-conscious car owners who still expect more. The campaign also fits neatly into the brand’s broader Renaulution strategy; an ambitious plan that balances electrification with affordability and innovation.

The Summer Camp may only last a week, but its impact, on customer goodwill, retention, and perception, could be felt for much longer.