Why Is The Royal Enfield Classic 350 still so popular? 5 Reasons
Just a few days ago, the sales figures of the Indian automotive industry for the month of January this year were released. It has been found that the Chennai-based bikemaker Royal Enfield has witnessed a very successful month, and its best-selling bike was the Classic 350. The company has reported that in June of 2024, it dispatched a total of 24,803 units of this immensely popular motorcycle, making it the most popular model in its India lineup. So we thought we should bring to you the reasons why the Royal Enfield Classic 350 is so popular in India.
Royal Enfield Classic 350 sales
In terms of sales, as mentioned, Royal Enfield in June 2024 managed to sell a total of 24,803 units of the Classic 350 motorcycle. On a year-on-year growth basis, the company witnessed a growth of 7.19 percent. In the same month last year, the company managed to dispatch 26,959 units. The Classic 350 had a sales share of 39.70 percent.
Why is the Classic 350 so popular?
Now, a lot of people might be wondering what is so special about the Classic 350 that it has been consistently outselling other Royal Enfield models. So the answer is that there are a few different reasons, and the following are those reasons.
Classic Design with retro vibes
One of the main reasons behind the popularity of Royal Enfield Classic 350 is its iconic design. The Classic 350 looks unmistakably like the Royal Enfields of the past, but it has now evolved a bit. Despite this evolution, the model still offers a strong retro vibe, and because of this, a lot of people opt for the Royal Enfield Classic 350.
Excellent reliability
Following the modernization of the powerplant with the new J-Series engine, the Royal Enfield Classic 350 has become a very reliable motorcycle. This 349cc air-cooled engine that makes 20 bhp of power is powerful enough and offers a decent mileage of 41.55 kmpl. Apart from this, modern ergonomics and features have also made the bike a lot more reliable, and it has resonated well with the Indian bike buyers.
Better durability
During the introduction of the new J-Series engine, the company also introduced a new frame for the motorcycle, and it has now become more durable. The Royal Enfield brand has always been known for producing durable bikes, and the new Classic 350 offers this durability, hence also adding to the sales of this motorcycle.
Easy to live with
Over the last few years, the company has managed to offer a number of new features with the Classic 350, and this has greatly helped it with liveability. The new Classic 350 now comes with modern features such as self-start only, alloy wheels with tubeless tires, ABS (Single Channel), low fuel warning lamp, trip meter which is analogue, digital clock, and pass switch.
Well priced
One of the biggest advantages that the Royal Enfield Classic 350 has is its pricing. When compared to its direct rival, the Honda CB350, the Classic 350 is Rs 21,000 cheaper. The Royal Enfield Classic 350 starts at Rs 1.93 lakh, meanwhile, the Honda CB350 is priced at Rs 2.14 lakh. Additionally, the Jawa 350 is also priced at Rs 2.14 lakh, which is also a direct competitor of the Classic 350.