Škoda Expands Network to 300 Touchpoints, Focuses on Depth Over Scale

Škoda Auto now operates 300 customer touchpoints across the country, a figure that includes both sales and service outlets. While the number remains modest compared to larger manufacturers, the expansion highlights the brand’s ongoing effort to improve access and address long-standing gaps in service coverage.

Filling the Gaps, Not Chasing Numbers

Škoda’s network growth has been methodical. For years, it maintained a limited presence in metros and a few Tier 1 cities, which contributed to the perception of being expensive to maintain and inaccessible in smaller towns. That’s gradually changing.

The company’s India 2.0 strategy has played a big role in that shift. Localised platforms led to the launch of the Kushaq SUV and Slavia sedan, both designed to offer European design and safety at more competitive pricing. These models gave Škoda a broader customer base, enabling it to expand into Tier 2 and Tier 3 locations with stronger sales viability.

A Network Built on Retention, Not Just Reach

Beyond just new car sales, the growing network is aimed at addressing after-sales concerns. Historically, Škoda has had to counter buyer hesitation around service costs, spares availability, and dealership access. By expanding its physical footprint, the brand is trying to reduce friction and build greater confidence among prospective buyers.

However, the key challenge lies not just in expanding the number of outlets but in ensuring consistent service quality across the network. Škoda has introduced standardised maintenance packages and digital service tools in recent years, but physical access to workshops remains a key factor in ownership decisions for most buyers.

New Products Support the Push

Škoda’s network expansion coincides with a more layered product strategy. While the Kushaq and Slavia form the backbone of its midsize portfolio, the recently launched Kylaq marks the brand’s debut in the high-volume sub-4-metre SUV space. Positioned below the Kushaq, the Kylaq takes on rivals like the Tata Nexon and Maruti Brezza, helping Škoda target a wider demographic.

With this launch, Škoda now has products that span a broader price range and cater to varied urban and semi-urban needs. The Kylaq, in particular, is expected to drive showroom traffic in smaller towns, making the expanding retail network more relevant.

The brand is also expected to explore the compact EV space in the coming years, although concrete timelines and model details have yet to be confirmed. Such moves could help the company stay aligned with emerging buyer preferences while supporting further localisation.

Execution Will Be Key

Crossing the 300-touchpoint mark reflects Škoda’s push to shed its long-standing perception issues. But the numbers alone won’t guarantee success. The quality of service, availability of spares, and long-term cost of ownership will continue to shape how buyers respond.

If the growing network is supported by consistent service experience and competitive product offerings, Škoda may finally move from being a limited-visibility player to one with a stronger national presence. For now, the 300-mark is a step forward, but the real test lies in how well the brand builds on it.