Harrier.EV Effect? Tata Motors Breaks EV Sales Record
Tata Motors set a new benchmark in September 2025 with its highest-ever monthly electric vehicle sales of 9,191 units, a 96 percent jump over the same month last year. The strong EV numbers came alongside record overall passenger vehicle sales of 60,907 units, up 47 percent from September 2024. After doing nearly 25,000 EV sales already in Q2 FY26, Tata Motors is aiming to sell a total of 100,000 electric vehicles this year.
Harrier EV leads the charge
The 9,191 EVs sold nearly doubled the 4,680 units from September 2024. Growth came from across Tata’s EV portfolio, which includes the Nexon EV, Punch EV, Tiago EV, and the newly introduced Harrier EV.
The Harrier EV’s arrival pushed Tata into the premium end of the market, attracting buyers who wanted larger and more capable electric vehicles. The company’s approach of electrifying successful ICE platforms appears to have paid off with broader customer acceptance.
Policy boost and strong execution
Tata’s EV momentum is supported by more than just new models. The company has invested heavily in charging infrastructure, service readiness, and customer education. Together, these measures have reduced common concerns about range and support.
A multi-fuel play
Battery technology improvements have also contributed to rising demand. Partnerships with leading suppliers and better thermal management have improved range, charging speeds, and durability. Tata’s ability to adjust production between EVs, CNG, and petrol models gives it flexibility as demand patterns shift. In September, the company sold over 17,800 CNG vehicles, registering 105 percent growth, showing that multiple fuel technologies can grow alongside each other.
Broad base, bigger ambitions
Sales data shows Tata’s EV success is not limited to one product. The Nexon EV remains the volume leader, strengthened by feature updates and brand recall. The Punch EV addresses demand in the compact SUV space, while the Tiago EV offers electric mobility at lower price points.
The Harrier EV has opened up new ground in larger SUVs, addressing concerns around range and performance that kept some buyers away from EVs until now. Tata also benefits from vertical integration, with access to steel, component manufacturing, and strong supplier partnerships. These strengths provide cost benefits and supply security as volumes scale up.
From record month to future growth
Competition is intensifying, with global and domestic manufacturers preparing EV launches. But Tata’s early entry and established ecosystem give it a strong head start.
Buyers are also shifting from early-adopter enthusiasm to practical considerations like running costs and convenience, showing signs of mainstream acceptance.
The September record sets a strong base for Tata’s future expansion. The company plans to bring more electric variants across its lineup and target new price bands and segments. With consumer attitudes shifting and its manufacturing and service backbone in place, Tata is positioned to remain the dominant player as the Indian EV market evolves.