Tata’s Secret Advantage That Will Help It Defeat Mahindra, MG And Maruti Electric Cars
The competition in the electric vehicle market of India is increasing at a rapid pace. More and more automakers are entering this market and offering new models with bigger battery packs and a ton of features. Of these manufacturers, Tata Motors stands on top with the biggest market share. Now, it has been reported that the company is working behind the scenes to strengthen the most critical part of the EV game, which is battery manufacturing. This advantage will help Tata Motors protect its lead in the market from brands like Mahindra, Maruti Suzuki, and others.
Tata Motors’ Secret Advantage to Rule EV Market
In the last few days, we have seen numerous electric vehicle launches in India. These include the likes of the Mahindra BE.06, XUV.e9, Maruti Suzuki eVitara, and Hyundai Creta Electric. Now, these models are threatening the popularity of Tata Motors’ electric cars. However, Tata Motors is now taking all the necessary steps to ensure its market dominance.
The first step is that the company will be launching a number of new EV models, including the Harrier.ev, Safari.ev, Sierra.ev, and others. All of these will boast a ton of features and huge battery packs.
In addition to this, Tata Motors is also working on the development of a brand-new battery manufacturing plant, which is projected to cost Rs 12,000 crores. It will be set up by Agratas, which is a Tata company, and will be located in Sanand, Gujarat.
How will this battery manufacturing plant benefit Tata Motors?
Presently, manufacturers like Mahindra Automotive, Maruti Suzuki, and Toyota are relying on BYD, the Chinese automaker that specializes in battery production. Tata Motors, on the other hand, wants to reduce this dependency on Chinese battery packs, as trade relations between China and India are very unstable due to geopolitical tensions between the two countries.
So, by taking control of battery manufacturing, Tata Motors will ensure that the pricing of its batteries is stable. Also, this move will protect Tata Motors from the vulnerability that other automakers could face during fluctuations in raw material costs. Apart from these, the most significant benefit Tata Motors will have is competitive pricing.
When Tata Motors starts making its own batteries, it will be able to price its batteries very competitively. This will help reduce the overall costs of its electric cars, which will attract a ton of buyers. Lastly, the company will benefit more in the future due to its self-funded ecosystem when the cost of batteries starts going down.
When will this battery manufacturing plant start?
According to Tata Motors officials, Agratas will commence the production of lithium-ion battery cells in 2026, following which Tata Motors is expecting an increase in the share of EVs in its sales from 12% to 30% by 2030. It has been added that this new battery manufacturing plant will be operating at its full capacity by 2028.
Harrier.ev could dominate the Indian EV market
The soon-to-be-launched Tata Harrier.ev is expected to become a strong force in the EV market of India. This new electric SUV from the brand will be offered with a 375 bhp and 500 Nm of torque electric drivetrain involving two separate electric motors on both axles.
It is expected to be offered with a battery pack ranging from 75-80 kWh, offering a claimed range of 500+ km in real life. What will make the Harrier.ev even more attractive will be its under Rs 30 lakh price tag. It will become the most affordable AWD dual-motor electric SUV in India.