In the premium turbo automatic segment, platform siblings Maruti Suzuki FRONX Zeta Turbo AT and Toyota Taisor G Turbo AT (both at ₹11.95 lakh) present distinct interpretations of the same foundation. This unique comparison showcases how two brands approach premium features and positioning.
Target Audience Requirements
Mid-range premium buyers prioritize:
- Refinement: Polished driving experience
- Premium: High-end features
- Brand: Manufacturer reputation
- Economy: Fuel efficiency
- Safety: Modern protection
- Presence: Urban SUV styling
Standout Features
FRONX Zeta Turbo AT Highlights
- Advanced 6-speed automatic
- Superior efficiency: 20.01 kmpl
- Wireless connectivity options
- Premium NEXA experience
- SUV-coupe styling approach
Taisor G Turbo AT Advantages
- Toyota's reliability reputation
- Premium interior quality
- Connected car ecosystem
- Enhanced infotainment
- Extensive service network (1,500+ centers)
Tap category headers to expand/collapse features
Technical Comparison
Shared Platform Specifications
Identical Mechanicals:
- Engine: 1.0L Turbocharged
- Power: 98.69 bhp @ 5500 rpm
- Torque: 147.6 Nm @ 2000-4500 rpm
- Drive System: Front-wheel drive
- Hybrid: Mild hybrid technology
Key Differences
- Transmission: FRONX (6-speed AT) vs Taisor (5-speed AT)
- Efficiency: FRONX (20.01 kmpl) vs Taisor (20 kmpl)
Physical Dimensions
Common Platform Metrics:
- Length: 3995mm
- Width: 1765mm
- Height: 1550mm
- Wheelbase: 2520mm
- Boot Space: 308L
Qualitative Analysis
Design Philosophy
FRONX embraces SUV-coupe styling with Grand Vitara-inspired elements and premium LED lighting. Taisor maintains traditional SUV presence with honeycomb grille and connected LED elements.
Interior Experience
Shared architecture with distinct approaches:
- FRONX: Soft-touch materials, toggle controls
- Taisor: Dual-tone theme, silver accents
- Both: Excellent rear space
- Both: Similar ergonomics
- Both: Practical storage
Driving Dynamics
Common characteristics:
- Minimal body roll
- Good high-speed stability
- Firm yet comfortable ride
- MacPherson front suspension
- Torsion beam rear
Practical Considerations
Platform benefits:
- Identical 308L boot space
- Similar passenger room
- Equal ground clearance
- Shared suspension setup
- Common platform reliability

Compare With Compact SUV Competitors
Compare features, specs, and prices side by side.
Feature Set Comparison
Shared Equipment
- Automatic climate control
- LED lighting package
- 7-inch touchscreen
- Wireless connectivity
- 6 airbags
FRONX Advantages
- 6-speed transmission
- Marginally better efficiency
- NEXA premium experience
- Modern styling
- Sporty character
Taisor Benefits
- Toyota reliability
- Wider service network
- Connected features
- Traditional design
- Brand equity
Maruti Suzuki FRONX Gallery

Toyota Urban Cruiser Taisor Gallery

Value Proposition
With identical pricing, the choice depends on buyer priorities. The Maruti Suzuki FRONX Zeta Turbo AT appeals with its sportier character, 6-speed AT, and premium NEXA experience. The Toyota Taisor G Turbo AT counters with Toyota's proven reliability, extensive service network, and traditional SUV appeal.