BMW launches its used car business in India

BMW India today launched its used car business called ‘BMW Premium Selection’. This is good news for BMW fans who can now buy a BMW at a significantly lower price. Ere we take a closer look at how BMW premium selection will function.

All BMW Premium Selection vehicles will undergo a comprehensive 360 degree check and will be completely refurbished technically and visually. BMW is offering a 24 months / 2 lakh km warranty on all Premium Selection vehicles.

The company will sell only those BMW cars that are less than 5 years old and which have been driven less than 1, 20,000 km. BMW offers a 24×7, 365 days a year roadside assistance service and vehicle finance at an interest rate of 13%.

Where you can get these cars: The BMW pre-owned cars are available through the following dealerships: Bird Automotive (Gurgaon), Krishna Automobiles (Ludhiana), Infinity Cars (South Mumbai), Bavaria Motors (Pune), Navnit Motors (Bangalore), KUN Exclusive (Chennai) and KUN Exclusive (Hyderabad).

Buyers who are looking for used BMW cars can also log on to BMW Premium Selection’s official website and browse through the range of BMW Premium Selection vehicles. The website offers real-time information such as technical details, maintenance history and actual photographs of the used BMW vehicles.

Other premium car brands in the used car business

BMW India is the second premium car brand to plunge into used car market. Its arch rival, Mercedes-Benz was the first premium car brand to start the pre-owned car business, “Proven Exclusivity” in India in June 2010 and has sold more than 600 used cars within the first six months of its launch.

The popularity and accessibility of premium car brand vehicles will widen once the used cars have manufacturer warranty. This will indirectly help the premium car brands to widen their customer base. The market of pre-owned cars in India is expected to grow substantially in the next couple of years.